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MSNBC Takes Great Delight In Crushing CNN, Chooses To Ignore Fox

» 46 comments

MSNBC hosts talk a lot about Fox News on the air. Off camera, MSNBC’s PR folks would really rather talk about CNN–as in, “MSNBC Beats CNN for the Second Year in a Row.”

When it comes to MSNBC’s year-end ratings news release, it’s all about poor pathetic CNN, and there’s absolutely no mention of cable news ratings powerhouse Fox. Fox News, you say? Hmmm…not ringing a bell, have to check the records. Did I mention we crushed CNN, just crushed them?

And they did. For the second year in a row, MSNBC beat CNN in terms of viewers 25-54 (the key demographic for advertisers), and for the first time ever, MSNBC also beat CNN in terms of total viewers. That network that shall not be named, Fox News, won both categories by the way–and by quite a lot. That’s not, of course, to take away from MSNBC’s victory–a truly significant win worth bragging about.

MSNBC does mention how Morning Joe had its best year ever, and CNN’s struggling and soon-to-be-revamped American Morning had its lousiest year since 2000. But MSNBC makes no mention, of course, of Fox & Friends, which not only beat all its cable competitors, but was even chosen by media buyers as the second best morning show for advertisers, right after TODAY.

Another interesting omission is this: So far, for year to date, CNN’s American Morning actually beat MSNBC’s Morning Joe in viewers 25-54 for the entire year. And over on CNN’s sister channel HLN, red-hot Morning Express beat them both.

MSNBC couldn’t resist taking a few digs at its flatlining competitor, noting the viewership declines for Parker Spitzer and just-retired Larry King:

“Countdown with Keith Olbermann” ends 2010 with a huge lead over CNN, rating #2 for the 4th consecutive year with total viewers (1.038 million vs. 527,000) and A25-54 (269,000 vs. 149,000). With the end of “Campbell Brown” and the start of “Parker Spitzer,” CNN hit all-time lows in the hour with both adults and total viewers.

In 2010, “The Rachel Maddow Show” ranked #2 at 9 p.m. beating CNN’s “Larry King Live” for the full year the first time ever among A25-54 (256,000 vs. 177,000) and total viewers (954,000 vs. 676,000). 2010 was the lowest rated year ever for “Larry King Live.”

The only thing more amusing than MSNBC’s complete Fox amnesia is CNN’s only spin on the year: finding a little-used and widely-considered-useless metric that allowed them to write this technically correct but hugely misleading headline: “CNN Reaches 10 Million More Viewers Than Fox News and 13 Million More Than MSNBC in 2010.”

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  • More Liberty

    Yawn

  • Just4thefax

    Fact: Fox is the real King! No one or nothing else compares! Wwwwwwhhhhhhhhaaaaaaaaaaahhhhhhhhh…..
    Count says: AH AH AH AH.

  • Arkansas Steve

    As we used to say in Junior High school:
    .
    MSNBC is not fit to carry FOX NEWS jockstrap.

  • Atticus Draco

    “And they did. For the second year in a row, MSNBC beat CNN in terms of viewers 25-54 (the key demographic for advertisers), and for the first time ever, MSNBC also beat CNN in terms of total viewers. ”

    That’s a pretty big deal for them
    NOW will CNN start attacking MSNBC in the same manner they have FOX?
    FOX at one time was second to CNN ,, lol

  • The Real Royal King

    Still, MSNBC is correct in making the comparison. As we know from last week, FOX “News” fans are misinformed. So, MSNBC is making a comparison between the two cable “news” networks who have informed viewers. Were it not so, it would be like unto comparing Renata Tebaldi to Miley Cyrus.

  • http://www.facebook.com/people/Ed-Lascar/100000889579338 Ed Lascar

    MSNBC is crap most of the time and CNN is going down too. Too much progressiveness I’d tell.

    Ciao

  • Harry Flashman

    MSNBC:

    “WE’re number one! We’re number, er, um, LOOK! Over there! Sarah Palin!”

  • The Real Royal King

    Ed Lascar said:
    MSNBC is crap most of the time and CNN is going down too. Too much progressiveness I’d tell.

    Ciao

    I don’t disagree that they are crap. FOX “News” is krap. All cable news in the US is crap or krap.

  • ImRubberYoureGlue

    Who’s that pimply-faced teenage boy in the featured photo?

  • Probably NOT wrong

    MSNBC needs to get some Dog Sleds and 4 Wheelers!
    My God, that is one Dumb Ass Marketing Strategy being
    put out there by the Lean Forward Crowd!

  • Probably NOT wrong

    RRK! You are KRAP!!!

  • Moderate

    “The only thing more amusing than MSNBC’s complete Fox amnesia”

    Mediaite is being fair to Fox News, now that Fox has been inviting Mediaite people to appear on Fox.

  • tatboy

    Fox… what Fox… we don’t know any Fox News… nope never heard of them. Have we ever mentioned Fox News??? Naaaaa… I don’t think so.

  • TonyClifton

    Quite possibly the only time MSNBC won’t mention Fox News. They usually never miss an opportunity.

  • Davo

    The Real Royal King said:
    Still, MSNBC is correct in making the comparison. As we know from last week, FOX “News” fans are misinformed.

    You really mean, “As we were instructed to repeat until someone begins to believe it” from last week, Fox News fans are misinformed………………

    TRUTH has never been an obstacle to the leftist. Repetition is your instrument of destruction.

  • The ReaI Royal King

    The Real Royal King said:
    Still, MSNBC is correct in making the comparison. As we know from last week, FOX “News” fans are misinformed. So, MSNBC is making a comparison between the two cable “news” networks who have informed viewers. Were it not so, it would be like unto comparing Renata Tebaldi to Miley Cyrus.

    Did you see how I did that? I discredited Fox by referencing an obscure study AND made everyone scratch their heads and ask, “who’s Renata Tebaldi?”.

    I truly am superior to you all.

    Eat your heart out, Armwood.

  • murf

    The Real Royal King said:
    Still, MSNBC is correct in making the comparison. As we know from last week, FOX “News” fans are misinformed. So, MSNBC is making a comparison between the two cable “news” networks who have informed viewers. Were it not so, it would be like unto comparing Renata Tebaldi to Miley Cyrus.

    Oh you mean the Tides Foundation funded survey wrought with misleadings and distortions ?

    http://www.newsbusters.org/blogs/lachlan-markay/2010/12/20/study-claiming-fox-news-viewers-misinformed-fraught-errors

  • DaTruth

    The Real Royal King said:
    Still, MSNBC is correct in making the comparison. As we know from last week, FOX “News” fans are misinformed. So, MSNBC is making a comparison between the two cable “news” networks who have informed viewers. Were it not so, it would be like unto comparing Renata Tebaldi to Miley Cyrus.

    Yes, Fox News fans are misinformed. They didn’t get the memo about being in-the-tank liberal cheerleaders for the administration like the “informed” viewers got. Thank goodness for misinformation, right? But don’t despair; at least there were some also-ran networks leftover to carry the Obama administration water. Thanks for pointing this out, lol.

  • cjd ohio 1

    nothing like msnbc giving you the whole story lol

  • johnnydunes

    Hey “just4thefax” and others; I guessed you all missed the the report from World Public Opinion.org: Fox” Fake” News watchers were more misinformed in political news than any other news organization. I conclude that this political rape, of the unsuspecting vulnerable Fox crowd, is widespread. Wake up folks, you’re being duped. Compulsive lies and conspiracy theories can get an organization far in this country of idiots. Sorry so blunt. But wake up!!! Come join a progessive America where polititions show up for work. Not to obstruct.

  • Dave Richards

    The Real Royal King said:
    Still, MSNBC is correct in making the comparison. As we know from last week, FOX “News” fans are misinformed. So, MSNBC is making a comparison between the two cable “news” networks who have informed viewers. Were it not so, it would be like unto comparing Renata Tebaldi to Miley Cyrus.

    That study was bogus.

  • Nacho

    I’m honestly surprised that Fox and Friends isn’t #1 with advertisers. Isn’t an advertisers goal to reach the most easily influenced audience?

  • Obeezy

    When your station is in the dumper, MSNBC, and the only way to boost yourself up is to compare yourself to a drowning network CNN and the only people defending you are paid bloggers and mis -informed degenerates, than its only a matter of time before your relegated to the upper 100 channels. Funny how FOX doesnt even mention these 2 ,and im being kind, networks

  • SarahP

    MSNBC is obviously comparing itself to another news organization. Fox “news” is not at all a news organization but rather a political organization that attracts the uneducated, those that are easily manipulated, shut-ins and really old people. That much should be obvious.

  • ImNotBlue

    The Real Royal King said:
    Still, MSNBC is correct in making the comparison. As we know from last week, FOX “News” fans are misinformed. So, MSNBC is making a comparison between the two cable “news” networks who have informed viewers. Were it not so, it would be like unto comparing Renata Tebaldi to Miley Cyrus.

    You do realize that the “study” (despite it’s flawed logic, which you refuse to acknowledge or even discuss) didn’t actually say the other networks were “well informed,” only that FNC was slightly ahead in (how they defined) misinformed category.

    But then again, it’s you, Royal… and you’d take anything that said FNC wasn’t great and pretend it was the word of God himself. You’re just unreasonable that way, and have admitted so.

    The Real Royal King said:
    I don’t disagree that they are crap. FOX “News” is krap. All cable news in the US is crap or krap.

    Which is why you spend so much time here. What is that you said to me a few weeks ago… that cable news was the disease, and you were the cure? Yikes!

  • BatBoy

    The ReaI Royal King said:
    I truly am superior to you all.

    I never knew that!

  • felixw

    MSNBC has lost to Fox in every prime time slot, on every night of the week, every week of the year, every year of the decade. They lose to Fox among conservative viewers. They lose to Fox among moderate viewers. They lose to Fox among independent viewers. And they run neck-and-neck with Fox among Democrat viewers. (By the way, these facts are substantiated on the basis of survey data from the independent Pew Research.)

    The ONLY group of viewers that consistently prefers MSNBC over Fox is ultra-far-left ideologues, who don’t want to hear the news — they want to hear their prejudices and biases reconfirmed. When those people are your biggest supporters, you can be confident that you are no longer practicing journalism, and only deal in propaganda. Until MSNBC convinces moderates and independents that they are an honest source of information — which will never happen with the current crop of hosts and guests — they can brag all they want, but they aren’t really a news organization by any honest measure.

  • SarahP

    felixw said:
    MSNBC has lost to Fox in every prime time slot, on every night of the week, every week of the year, every year of the decade. They lose to Fox among conservative viewers. They lose to Fox among moderate viewers. They lose to Fox among independent viewers. And they run neck-and-neck with Fox among Democrat viewers. (By the way, these facts are substantiated on the basis of survey data from the independent Pew Research.)

    The ONLY group of viewers that consistently prefers MSNBC over Fox is ultra-far-left ideologues, who don’t want to hear the news — they want to hear their prejudices and biases reconfirmed. When those people are your biggest supporters, you can be confident that you are no longer practicing journalism, and only deal in propaganda. Until MSNBC convinces moderates and independents that they are an honest source of information — which will never happen with the current crop of hosts and guests — they can brag all they want, but they aren’t really a news organization by any honest measure.

    You are a Fox viewer who dreams of giving Beck, Hannity and BillO a blow job and in that order. You are a pathetic brain dead moron. Then again, you do watch Fox “news” 24/7.

  • Just4thefax

    murf said:
    http://www.newsbusters.org/blogs/lachlan-markay/2010/12/20/study-claiming-fox-news-viewers-misinformed-fraught-errors
    DaTruth says:

    Fact: Variations in Misinformation by Exposure to News Sources
    Consumers of all sources of media evidenced substantial misinformation, suggesting that false or misleading information is widespread in the general information environment, just as voters say they perceive it to be. In most cases increasing exposure to news sources decreased misinformation; however, for some news sources on some issues, higher levels of exposure increased misinformation.

    Fact: This was in the report that Murf presented. Them llllllooooosssseeeerrrrssss have been stating out and out lies that Mediaite spoon feed them for days now and them fools look like “Pants on the ground” Pants on the ground” hat on sideways, looking like a fool, “Pants on the ground”. It’s the actual report !!!! Hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha

  • Just4thefax

    SarahP said:
    pathetic brain dead moron

    Fact: That’s you! Hahahahahahahahahahahahahahahahahahahahahahah

  • SarahP

    Just4thefax said:
    Fact: That’s you! Hahahahahahahahahahahahahahahahahahahahahahah

    No that’s you, you castrated racist.

  • felixw

    SarahP said:
    You are a Fox viewer who dreams of giving Beck, Hannity and BillO a blow job and in that order. You are a pathetic brain dead moron. Then again, you do watch Fox “news” 24/7.

    Disgusting. If you can’t say something intelligent, or at least decent, you should go to some lowlife web site where this kind of garbage is welcome.

  • Just4thefax

    johnnydunes said:
    missed the the report

    Fact: Looked like what I posted days ago! About the pure numbers!

  • Just4thefax

    SarahP said:
    castrated

    Fact: No on the teeth! Be gentile now!

  • SarahP

    Just4thefax said:
    Fact: No on the teeth! Be gentile now!

    No, I think the guys at storm front are going to be surprised to learn that you have no balls. Zero. Nada. Good luck with that. LMAO!!

  • murf

    SarahP said:
    No that’s you, you castrated racist.

    Internet troll

    –A person whose sole purpose in life is to seek out people to argue with on the internet over extremely trivial issues. Such arguments can happen on blogs, Facebook, Myspace and a host of others.
    The best thing you can do to fight an internet troll is to not answer..or report them.

    –An Internet troll, or simply troll in Internet slang, is someone who posts controversial, inflammatory, irrelevant or off-topic messages in an online community, such as an online discussion forum or chat room, with the primary intent of provoking other users into an emotional response or to generally disrupt normal on-topic discussion.

    —A person who feeds off the anger of others as he enrages them over the internet.

    —Someone who causes dismay to someone on the internet that they don’t even know, much less befrended on a site. They are most likely known to put lame or hurtful comments on someone’s facebook, YouTube video (mainly videos in which the user is attempting something new like animation or clay mation), or anywhere you can openly post comments. Internet Trolls are known to also have nver contributed to the site they terrorize on and have a lame username. The best way to control the troll is to post a hurtful comment back or just delete, mark as spam, or report the comment.

    http://www.urbandictionary.com/define.php?term=internet+troll

  • SarahP

    murf said:
    Internet troll

    –A person whose sole purpose in life is to seek out people to argue with on the internet over extremely trivial issues. Such arguments can happen on blogs, Facebook, Myspace and a host of others.
    The best thing you can do to fight an internet troll is to not answer..or report them.

    –An Internet troll, or simply troll in Internet slang, is someone who posts controversial, inflammatory, irrelevant or off-topic messages in an online community, such as an online discussion forum or chat room, with the primary intent of provoking other users into an emotional response or to generally disrupt normal on-topic discussion.

    —A person who feeds off the anger of others as he enrages them over the internet.

    —Someone who causes dismay to someone on the internet that they don’t even know, much less befrended on a site. They are most likely known to put lame or hurtful comments on someone’s facebook, YouTube video (mainly videos in which the user is attempting something new like animation or clay mation), or anywhere you can openly post comments. Internet Trolls are known to also have nver contributed to the site they terrorize on and have a lame username. The best way to control the troll is to post a hurtful comment back or just delete, mark as spam, or report the comment.

    http://www.urbandictionary.com/define.php?term=internet+troll

    Cut and paste and brain dead murf. Something to share with your kids.

  • ChiliPeppersFan

    i think it sounds petty and spiteful when fox does and not much better when msnbc does it.

  • ChiliPeppersFan

    mcdonalds probably sells more hamburgers than anyone else…does that mean they have the best burgers?

  • ChrisNH

    The Real Royal King said:
    I don’t disagree that they are crap. FOX “News” is krap. All cable news in the US is crap or krap.

    Don’t forget the routinely-humiliated network newscasts, spearheaded by the equally humiliated Katie Couric, who is being humiliated into a position of being just a ‘Really Rich Millionaire’ rather than a ‘Filthy Rich One.’ It’s tough to spearhead newscasts with any credibility when you pummel ‘Rich Millionaires’ despite being one, too.

  • JamesA1102

    Mr. Joyella,

    Every media organization sends out such memos at the end of every quarter. To try to spin it into something sinister exposes you as being as big a hack as your predecessor.

  • WildMan

    Poor little PMSNBC will never, ever, beat FOX News with the lineup they presently have and the people calling the shots who have turned PMSnbc into a hate channel. I don’t know anyone who watches them anymore. CNN & PMSnbc are not relevant as long as FOX News is in the mix.

  • shootfromthehip

    WildMan said:
    CNN & PMSnbc are not relevant to rednecks and easily duped uneducated losers as long as FOX News is in the mix.

    There. Fixed that for you.

  • rjakjr

    Arkansas Steve said:
    As we used to say in Junior High school:.MSNBC is not fit to carry FOX NEWS jockstrap.

    Oh that’s right… YOU’RE FROM ARKANSAS.

  • rjakjr

    Just4thefax said:
    Fact: That’s you! Hahahahahahahahahahahahahahahahahahahahahahah

    BREAKING NEWS: BEHR MAKES PAINT NOT CHIPS… THAT’S LAYS. (QUIT EATING PAINTCHIPS MORON.)

  • Sunnyr

    If these morons can’t beat CNN they are truly ready to be FLUSHED! They are BOTH on borrowed time. Their demise will be celebrated across the country and I can’t wait to pop the champagne cork.

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