Wednesday Ratings: MSNBC’s Rachel Maddow Flying High

by Mediaite Staff | 7:11 pm, March 1st, 2012

» 15 comments

On a night dominated by Maine Senator Olympia Snowe’s planned retirement and the contraception controversy, The Rachel Maddow Show notched an impressive 292,000 viewers in the demo on Wednesday night. Rachel Maddow‘s program was the highest rated show on MSNBC for the night and also beat out CNN’s Piers Morgan handily in demo and total viewers.

In other Wednesday highlights, Fox News Channel’s The O’Reilly Factor very nearly tied with NBC’s Rock Center in total viewers with 2.7 million last night. Rock Center had 2,748,000, while O’Reilly’s show racked up 2,682,000 total viewers.

Wednesday night’s full ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)

5 pm

The5

386

Blitzer

145

Matthews

145

Special

6 pm

Baier

366

King, USA

Sharpton

198

Prime

7 pm

Shep

323

Burnett

Matthews

235

Velez-Mitchell

8 pm

O’Reilly

534

Cooper

134

Schultz

247

Grace

9 pm

Hannity

355

Morgan

127

Maddow

292

Dr. Drew

10 pm

Van Susteren

327

Cooper

114

O’Donnell

231

Grace

126

11 pm

O’Reilly

439

Burnett

Schultz

144

Showbiz

133

TOTAL DAY

310

123

153

PRIME TIME

406

125

257

103

Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)

5 pm	The5 1.695	Blitzer 614	Matthews 781	Special 134
6 pm	Baier 1.763	King, USA 450	Sharpton 829	Prime 217
7 pm	Shep 1.632	Burnett 361	Matthews 845	Velez-Mitchell 328
8 pm	O’Reilly 2.682	Cooper 493	Schultz 1.051	Grace 476
9 pm	Hannity 1.725	Morgan 456	Maddow 1.023	DrDrew 297
10 pm	Greta 1.577	Cooper 500	O’Donnell 908	Grace 264
11 pm	O’Reilly 1.154	Burnett 284	Schultz 467	Showbiz 311
TOTAL DAY	1.282	440	568	264
PRIME TIME	1.928	484	999	340
Data by Nielsen Media Research. Live and same day (DVR) data

CNN, fox news, HLN, msnbc, Ratings

Anonymous

flying high in 2nd should be the headline
12voltman1

Go Rachel !!!
Anonymous

Why does mediaite continue to low ball o’reilly’s numbers when they compare it to Brian Williams?
When you do a comparison with a network show you have to add together the 8pm and 11pm numbers of fox news because of the way the shows are aired… Think about it, the 8pm est airing of the factor comes on at 5pm in the west…..the 11pm factor is on at 8pm est, so you have to add those numbers……..
Williams comes on at the same time in the eastern and western time zones….
12voltman1

Morons watch a lot of TV. No surprise to me most watch Faux “News”
Anonymous

>> cjdohio2: “Flying high in 2nd should be the headline.”

LMAO! I was thinking the same thing. Only at Mediate (which loves to kiss MSNBC butt) could you find a big banner headline trumpeting that a show is “flying high”…

…when, in fact, it actually came in SECOND and got TROUNCED by another show that did come in #1. But hey! Let’s celebrate those runner-ups, huh?

NEXT UP: during the next Olympics, we can look forward to all the scintillating and insightful profile pieces celebrating the SILVER medal winners…
Anonymous

chicks a dude
Anonymous

The Five at 5pm beats Madcow in demo and overall by a large margin. 5 o’clock!

Get real!
http://twitter.com/bohratom Bohr Atom

I guess mediaite thinks silver medals are now gold….
Anonymous

dude looks like a lady!
Anonymous

Smart women turn me on and Rachel’s smart. It doesn’t bother me in the least the feeling’s not mutual.
Anonymous

A great many people eat dinner at McDonalds, that doesn’t make it the best place to eat.
http://twitter.com/mackette52 Sue

Flying HIGH, can you say FOX is number 1?
Anonymous

If Fox’s Hannity & Greta keep pushing, every night, for Newt &
or Santorum,will their ratings will continue to drop! They’re a mockery of
“Fair & Balanced”! Plus, as a republican, I’m really getting tired of
Hannity slamming the President. I’m a Romney supporter, but, all this hate talk
has to STOP!
Anonymous

Rachel #1 because she’s the lone drum major EVERY NIGHT beating the drum for “Parade of Heroes” up tickertape up Broadway for vets of the criminal Bush invasion of Iraq? Ya think, righties flocking to her, now The Liberal Imperialist!
Anonymous

MSNBC chant: “We’re number two, we’re number two, we’re number two, we’re full of number two!”

MSNBC

M moonbats
S spouting
N nothing
B but
C crap (crap, or number two)