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Why Anderson Cooper’s Daytime Talk Show Is More Likely To Fail Than Succeed

» 52 comments

This week Anderson Cooper‘s daytime talk show launches with great fanfare. The media coverage ranged from breathless comparisons to Edward R. Murrow to “one of the great hopes to inherit the audience Ms. Winfrey leaves behind,” as was reported by Bill Carter today for the NY Times. Cooper is an outstanding journalist, and has been lauded for his terrific reporting from areas of conflict on this site. But the challenge he faces in transitioning to a successful daytime host requires a departure from his dispassionate and stoic demeanor, to one that viewers can connect with. And I just don’t see that happening.

Let me say at the outset that I am a fan of Cooper’s CNN show AC 360. He has figured out how to deftly balance the CNN brand of “non-partisanship” with occasional tough and news making interviews. He travels the world to bring us the most important stories of the day while remaining likeable and accessible on camera. Despite AC 360‘s sometimes mediocre ratings, the show is an important one for CNN and a must watch for those looking for a night time alternative to the often partisan screeds on MSNBC and Fox.

So then why might that “likeable” persona fail to resonate in daytime? First and foremost because it still seems Anderson will be unwilling to let us take a glimpse into who he really is. And even if he does I am not sure the side of him that he shares will be compelling enough to make it “must watch TV.” Sure he can charmingly banter with Kelly Ripa when filling in for Regis but holding your own on a daily afternoon talk show requires more than just being a good host. The audience will need to see into his soul and identify with him. From Oprah to Ellen to Dr. Phil, we get to know their struggles, their families, and their sometimes controversial opinions on issues affecting every day Americans. Will Anderson be willing to take controversial stands? Will he lead the way Oprah or Ellen have on different issues? I doubt it.

Yes Anderson has spoken about growing up with his famous mother and about the suicide of his brother But as a viewer, I still can’t say that most Americans know Anderson in the way that we “know” other daytime talk show hosts and while he may show us a side on this show that we have not seen of him, I am not expecting it will be introspective enough or frankly compelling enough, to make the show work during the day.

By all accounts, Cooper is a terrific guy; he often regarded as remarkably down-to-earth for the face and name of “the most trusted name in news.” As a fan of his work and his nighttime show I hope that I am proven wrong.

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  • Anonymous

    I enjoy Anderson and I think it’s kind of sad that he’s taken out of his “element” and put into one that calls for a type of personality that I haven’t seen him exhibit before.  The sad part is, if his program fails, does that make him a failure?  

    Wish him luck, but I know I won’t be watching.  Don’t enjoy that format at the best of times.  

  • Librablue

    I agree with Colby, but in fairness I will hold my final comment until after I see the first show. That should tell me a lot more.

  • http://pulse.yahoo.com/_WH3ZLMM7CUKUHUIMK4TKXW6SQE John

    Is it just me or does Anderson Cooper just come across as a medicore somewhat boring personality?  He would be one of the last people I would pick out of cable news to host a “daytime show”.  Glenn Beck, whether you hate or love him, atleast has an engaging, entertaining, and humorous personality.  I could see more people paying to watch Beck then tuning in to see Cooper for free.

  • Anonymous

    Because it’s Anderson Cooper, that’s why!

  • Cmccabe1961

    I don’t see how he can fail his been great with every in did in the past.  This is a change for him, I will be watching.

  • Anonymous

    Can you at least give it a chance. 

  • http://www.facebook.com/people/Jj-Wisniewski/100002654075475 Jj Wisniewski

    I don’t see how his show can possibly succeed. Daytime TV is basically tabloid culture. He just doesn’t fit the mold. It will fail.

  • Anonymous

    Ya, ya, Anderson Cooper walks on water & will soon be canonized.

  • TruDat

    He may as well just take a seat on the View and be done with it.

  • Christinak00

    Thank you Colby, I think this was really well written. I’ve noticed that up to this point Anderson Cooper often shares his personal triumphs, quirks and tragedies, yet never anything that fans or long-time AC360 viewers woudn’t already be aware of. That’s expected of a journalist, but not so much of a daytime talk show host. Watching the first show and as always he seems very genuine, just guarded. Naturally he tends to speak about his own life – and that of others – from a more objective viewpoint. I actually really like that, but I don’t know if anyone who isn’t already a newsie or a fan of Anderson will. I hope so though.

    Granted, my opinion is based on just the first show which covers a
    serious topic. It’ll be interesting to see the second “summer fun” one.

    I think that for Anderson to be successful (according to ratings), he will have to change the feel of daytime talk a little. Which wouldn’t be so terrible. It’s far more difficult for me to imagine Ellen or Oprah or Dr Phil entering into a nightly news program on CNN. It is definitely a unique situation he has on his hands. I too wish him all the best. Heck if anyone can do it, he can. I’ll watch.

  • Christinak00

    Thank you Colby, I think this was really well written. I’ve noticed that up to this point Anderson Cooper often shares his personal triumphs, quirks and tragedies, yet never anything that fans or long-time AC360 viewers woudn’t already be aware of. That’s expected of a journalist, but not so much of a daytime talk show host. Watching the first show and as always he seems very genuine, just guarded. Naturally he tends to speak about his own life – and that of others – from a more objective viewpoint. I actually really like that, but I don’t know if anyone who isn’t already a newsie or a fan of Anderson will. I hope so though.

    Granted, my opinion is based on just the first show which covers a
    serious topic. It’ll be interesting to see the second “summer fun” one.

    I think that for Anderson to be successful (according to ratings), he will have to change the feel of daytime talk a little. Which wouldn’t be so terrible. It’s far more difficult for me to imagine Ellen or Oprah or Dr Phil entering into a nightly news program on CNN. It is definitely a unique situation he has on his hands. I too wish him all the best. Heck if anyone can do it, he can. I’ll watch.

  • Anonymous

    CNN=Celebrity Nepotism News

    Does anyone outside of the “cocoon” really believe AC-360′s mediocre ratings would have been tolerated for so long had Anderson Cooper been anyone else’s child?

  • Knowledge_Is_Power

    I watched Anderson’s first show and I felt it to be too 60 Minutesy. I don’t think this is what most daytime viewers will want to watch. It’s not dumbed down enough or cutesy enough for what most of them like. Saying that I will say I didn’t mind it but did find myself wandering off a few times during the show. Guess that means it was a bit boring.

    I do agree with Colby that on daytime TV most viewers want to be included in very intimate details of the hosts life and I can’t see Anderson going that far. That just is not who he is. Plus to be honest, I have always believed that he and his PR team feed off of the rumors that swirl to keep him in the news and gossip columns. If he did open up that aspect would be gone and I do think a lot of people would lose interest in him which would be bad for both shows. I am sure he is VERY aware of that fact and I can’t see him doing anything to mess up what he has going.

    I wish him well with this show!

  • Searle6

    Um, if you’re trying to suggest he needs to come out of the closet, why the freak don’t you just say so?  You just completely wasted my time, dude.

  • Anonymous

    Anderson Cooperstein will fail because he is a liberal hack whose show on CNN is a national joke.

    End of argument.

  • Anonymous

    Maybe if they get Joy Behar to blow Cooper, that might perk up the ratings.

    Then again, she blows Obama daily, and her show on CNN has no audience whatsoever.

  • SENNIT FIELDING

    The reason Anderson is destined to succeed is that the day time audiences have not really had the time to see him because they are glued to soaps and reruns of game shows and do not see how entertaining and really involved he is with his job. He also has an ease and a great sense of humor.
    Drew is rather dry and actually comes off like he is satisfied with his success which came late in his career. He is sort of unapproachable and makes attempts at being likeable but he is rather cold. I used to like him when he went to the gym and took better care of himself. He is a handsome man, but I think his “advice” approaches the READER’S DIGEST style which is like a tease at his topics rather than a real interest. As for the person who thinks Cooper’s MOTHER has any influence on getting him viewers, she would be the first to laugh because very few viewers associate her with her son and she is still vibrant and active at her age and, I am sure is very proud of Anderson’s success which he has worked incredibly hard to achieve. He has an energy where he can bring in the New Year with Kathy Griffin and have fun, and then go off to the Mid East for a story the nexr day…
    I happen to see him substitute for Regis one day, and I laughed at his ease and wit with Kelly and was very surprised at his versatility and seemingly endless energy. Ripa commented on how much she cared about him and they were terrific together. I would bet that ABC would love to have him take over after Regis’ departure, but he can only do so much.
    He is a self made actual personality that he has honed into a watchable and constant pleasure to watch whenever I see him on his show, or catch him interviewing.
    Coopers has nothing to worry about. I will watch his talk show for sure. To show I am not partial, my favorite shows are DEXTER, TWO AND A HALF MEN and COOPER 360…..With that group, one would think I could use Dr.Drew’s services, but he would not be my first choice as a shrink…..not until he has AC’s sense of security.

  • SENNIT FIELDING

    Glen Beck is just a mess. He is like instant potatoes.

  • DietCokeHead

    They can try to make that happen, but even if the American people wanted to see a talking raisin blow an untalented,  aristocrat closet-case, I can promise you that Anderson won’t be having any of that.

  • DietCokeHead

    This show will fail simply because Anderson Cooper isn’t nearly as talented or interesting as democrats have convinced themselves that he is.

  • Anonymous

    Based on his nighttime ratings, the last thing CNN needs to do is expand his time on the tube.

  • http://profiles.google.com/fatlibertarianinokc Fat Libertarian

    Anderson is the most dry, boring and asexual man I’ve ever seen.

    Not sure why he’s doing this daytime thing.

  • Jayamerican1

    “Why Anderson Cooper’s Daytime Talk Show Is More Likely To Fail Than Succeed

    Because Andersoon Cooper blows?

  • Anonymous

    Glen Beck is Insane,

  • Anonymous

    If there is any chance he mail fail then he should receive a federal subsidy to prevent the failure.  If his show stinks it’s nothing that can’t be remedied by a little O.P.M (Other People’s Money)

    Anderson could be the Ethanol of daytime talk!!  

  • Anonymous

    t there any TV news personality that is not on Fox that any of you conservatives like? This is a serious question .Please name some?

  • Anonymous

    Peace? John is that you?

  • Anonymous

    Was gonna check his show out but CBS was giving a tennis game… ugh.

  • Anonymous

    The only way I’d watch this show is if there is a Bonobo forcing him to dress up as different animal everyday. That was great T.V.

  • Anonymous

    The only controversial issue I can think of Ellen taking a stand with on her daytime program is some brief statements about treating gays with respect and not bullying gay kids or using anti-gay slurs, and Anderson actually joined her on that. She’s a vegan but she isn’t aggressive about trying to get her audience to give up meat.

    There have been successful male daytime talk show hosts like Montel and Donahue who if they had big personals struggles of their own didn’t being their audience into that. Anderson has already talked about personal and professional life traumas more than I ever saw those guys do. I think he’ll do fine with the show and establishing a connection with viewers.

  • Brincar

    Glenn Beck has another tv show…….really? a kids show right? he dresses up like clown when he cries this time?

  • http://twitter.com/TheGrottoTweets Laurie Beth

    I’ve seen more soul from Anderson Cooper than any of the other three people you mentioned put together. He’s a lot more open than people give him credit for being–and he’s actually often been criticized for being more of a “personality” than a journalist for that reason. There is the issue of his refusal to talk about his romantic life, but really, how much did we hear about Stedman on Oprah’s show? Additionally, Ellen steadfastly *refused* to talk about Portia for the first several seasons of her show. She was out publicly and the relationship was public, but you wouldn’t have known it from watching her talk show, and longtime viewers *will* remember that.

    Also, um, Rosie O’Donnell. She did have kids, but we never saw them. Kathie Lee talked about her kids constantly, and it famously drove people NUTS.Dr. Phil doesn’t succeed because of soul; he succeeds because his show is sensational. That was the kindest word I could think of to describe that monstrosity. It’s a half-step from Jerry Springer.Oprah is an incredibly talented broadcaster and producer, but always seemed like kind of a hard-ass to me, and I don’t think her show was successful because she was open, certainly not more than Anderson Cooper is.If this is really about the issue of his romantic life, I genuinely think it’s off the mark. Oprah was not successful because of Stedman; Ellen is not successful because of Portia. Moreover, the possibility of Gloria Vanderbilt making regular appearances on the show is actually pretty unique in daytime. How many daytime talk show hosts have an incredibly famous family member who has the potential to make regular appearances on the show? I honestly cannot think of a parallel to that.

  • Miss M

    I recently attended a taping of the new show and found Anderson to be open and charming with his usual bit of dorkiness thrown in. I’ve been to tapings of a few different late night show, and I found this to be much more relaxed and fun. The guests chatted freely with the audience doing commercials, as did Anderson himself.

    I agree that the bike opening in the premier was awkward, but I expect a few missteps from a new show.

    I don’t think you definitely need a dramatic personal story to be a good host. I mean, if Regis has one, I certainly don’t know it. But Anderson does have those emotional stories in his background…his father’s early death, his brother’s suicide. They may be familiar to long-time fans, but daytime is a whole new audience and Anderson’s personal story is not really common knowledge to them.

    I think the opening week has a good mix of topics. It will be interesting to see which ones resonate with viewers and how the show develops it’s booking process based on that.

  • TruDat

    Larry Kudlow and Melissa Lee, both on CNBC.

  • Anonymous

    Melissa Lee is hot! But who watches CNBC?

  • TruDat

    Investors.

  • Anonymous

    I don’t believe they are polictical pundents.They are investment corespondents.  But I will say it again. Mellisa Lee is a hottie!

  • Librablue

    31 minutes into the second show and Anderson has removed his clothing 3 times. Can anyone say “exhibitionist”?

  • Anonymous

    I guess maybe his agent thinks this will expand his viewing audience? Who watches daytime TV these days?  I don’t know, even if the show does fail, he might catch the eyes of stay-at-home moms, the unemployed, college kids and retirees.

  • AD

    Here we go with the obligatory negative comment from our resident Anderson Cooper troll Librablue!  Is there anything you like about the man?  Judging from your constant criticism of him on your Twitter feed, nothing.  Yet you keep watching him and obsessively report on anything he does.  What is your problem?

  • AD

    Yet you keep watching him obsessively day in, day out, my poor Librablue!  Can you explain why?

  • Librablue

    Just because I have some criticism doesn’t mean I don’t enjoy his shows. I’ve been watching him since the 90s.

  • Roberto Mendoza-Klein

    It is time for Americans to wake up.  We need more people like Glen Beck who know the truth and speak it out loud and proud.  He is a great American and loves God and that is all there is to it.

  • Anonymous

    I genuinely like Anderson Cooper but have a problem with the format so far.  We can get gossip, scintillation, and general brainless repeat of the over hyped topic of the day.  All of New York is at Anderson’s disposal and we get the blah programs so far?  How about taking the hinterlands to what exists right outside his door and introduce us to people we barely know exist but who do phenomenal things in entertainment, world politics, art and science.  Bring something worth seeing to the wasteland that is day time TV. 

  • Pracchia

    anderson new show is wonderful…he is so real!! his show about his mom was GREAT!!!  I really hate seeing all the gay nasty comments….he is a good person that has lot’s of heartbeack and a good example money can’t buy everything!!!

  • Windsong626

    I’ve been recording the show every day and find it refreshing. I love his laugh! I too am a disordered eater. I thought I was all alone. So great to find that I’m not. Keep up the good work, Anderson. I am totally enjoying this show!!

  • Jean

    I watch day time TV and like what I’ve seen so far.  Didn’t know if I would like raplacement for Dr. OZ, but I do.

  • Jean

    Can’t stand Behar.  Filed complaint’s to get her fired.  She is the most un-entertaining person on TV.

  • Anonymous

    If you think Joy Behar is boring you must not have watched Piers Morgan.  It would be hard to decide which is the most boring.  How do people like this get a TV show?  I like Anderson Cooper hope his show is successful.

  • Anonymous

    Anderson Cooper

  • Anonymous

    I like Anderson.

  • http://smartmomssavingmoney.blogspot.com/ Laura Madere

    I am hoping your wrong, because I watch and having been watching his show from the beginning.  I happen to like him a lot and I find his shows to be entertaining and very informative.  I am hoping he stays around for the long haul.

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