WATCH: Wylie Dufresne, David Chang, Mario Batali & More Need YOU To Fund The Museum Of Food & Drink Kickstarter

Ever wanted to watch the industrial process of making rice into puffed rice cereal as it happened in the early 1900s? What if we told you it was really violent and scary-looking? Well, Dave Arnold is finally taking his brainchild spawned in 2005 to Kickstarter for a real (mobile) launch.

The idea for the Museum of Food and Drink has been around for awhile, but now that Arnold and friends have this scary, super rare rice-puffer machine, they want to take it on a pop-up museum tour through New York (and beyond!) to demonstrate how your favorite college wake-and-bake foods were made. They just need a few spare funds first.

The ultimate goal is to build an interactive, brick-and-mortar Museum of Food and Drink, which looks awesome in the mockups, and in the Kickstarter video below, Anita Lo, Brooks Headley, David Chang, Wylie Dufresne, and Mario Batali all jump on board to show their support for the project. You can check out the Museum’s Kickstarter campaign here.


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