comScore Kent State: Urban Outfitters’ Blood-Stained Sweatshirt ‘Beyond Poor Taste’ | Mediaite

Kent State: Urban Outfitters’ Blood-Stained Sweatshirt ‘Beyond Poor Taste’

Kent State responded to Urban Outfitters’ blood-spattered Kent State sweatshirt Monday morning by calling it “beyond poor taste.”

The sweatshirt, which features a red discoloration that the clothing company swears is not blood and certainly not a reference to the Kent State shooting in which four students were killed, sold out Monday morning after BuzzFeed called attention to it.

Urban Outfitters sorta-apologized in a statement Monday that said the company was saddened the sweatshirt was “perceived” as referencing the shooting.

Here’s Kent State’s statement in full:

May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever.

We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.

We invite the leaders of this company as well as anyone who invested in this item to tour our May 4 Visitors Center, which opened two years ago, to gain perspective on what happened 44 years ago and apply its meaning to the future.

[h/t Bloomberg]

[Image via screengrab]

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