Nielsen to Finally Use Facebook and Twitter in New Ratings System
Nielsen is still the only real game in town when it comes to television ratings. They are also notoriously unreliable particularly in the cable space where the total number of viewers is so small. After all, those Nielsen “boxes” in a select few homes, yet chosen to represent thousands more, feels so very 1970’s. TV execs have been complaining about the ratings for decades. But when you don’t have significant competition, lets just say that innovation isn’t always a top priority.
Which is why today’s announcement from Nielsen that they will finally be incorporating Facebook and Twitter chatter about TV programs seems long overdue.
Nielsen will now measure programs on traditional tv sets as well as streaming services at the time the show is televised. The new system is called “Social Content Ratings” and conversations will be monitored round the clock.
But Nielsen has been really slow to get here. Others like ListenFirst Media have been measuring TV show activity including likes, views and shares from Facebook, Instagram etc. since 2012.
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