Michael Wolff’s tell-all about President Donald Trump’s White House has absolutely been dominating the news cycle the last couple of days, and it’s not even out yet. All of these stories are based on a series of “leaked” excerpts. The book wasn’t due until January 9, this upcoming Tuesday.
That just changed. Publisher Henry Holt and Company announced that the book will be going on sale tomorrow morning, informing booksellers of this decision earlier today.
“Due to unprecedented demand, we are moving the on-sale date for all formats of ‘Fire and Fury,’ by Michael Wolff, to Friday, January 5, at 9 a.m. ET, from the current on-sale date of Tuesday, January 9,” they wrote in a statement.
This move comes just hours after the White House sent a cease and desist letter to the publisher, and Wolff himself, demanding that the book be pulled from release.
— Brian Stelter (@brianstelter) January 4, 2018
It looks like they did not listen, even after Press Secretary Sarah Huckabee Sanders called the leaked excerpts “complete fantasy” and “tabloid gossip.” The book will be available in the morning in both physical and digital formats.
While early sales numbers are not yet available, it is the number one seller on Amazon, among other booksellers.
Geez. What a fantastic PR blitz, right? Who knew people would read an actual book as long as the details promised to be salacious enough? OK, everyone, but still.
[image via screenshot]
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