CNN’s Parkland Town Hall Pulls in Big Ratings, Leads Time Slot Against Fox News and MSNBC
A week after the horrific shooting at Parkland’s Marjory Stoneman Douglas High School that left 17 dead and a community traumatized, CNN held an emotionally charged two-hour live town hall event which featured Florida lawmakers, an NRA spokesperson and the Broward County sheriff taking questions from survivors and family members of the victims.
Considering the highly anticipated nature of Stand Up: The Students of Stoneman Douglas Demand Action, it was expected that the town hall would pull in larger numbers than what CNN typically draws in primetime. And now that the numbers are in, we can see just how big the difference is.
During the 9 PM to 11 PM time slot Wednesday evening, the town hall led cable news by averaging 2.909 million total viewers and 1.101 million in the key 25-54 demographic. In comparison, Fox News and MSNBC — which typically dominate those hours compared to CNN — finished second and third, respectively, in total viewers in those hours.
Fox News pulled in an overall audience of 2.445 million and 533,000 in the demographic. MSNBC drew a total viewership of 2.305 million and 490,000 in the demo.
CNN also offered the feed to the event to several local Florida affiliates, who carried the town hall live, attracting more viewers. Also, regarding live stream viewing, the event had 1.9 million multi-platform live starts. The concurrent streams peaked at 350,000 towards the end of the program.
CNN also attracted a large audience of young viewers for the live event as 310,000 18-34 viewers tuned in. Comparatively, during the same time slot, MSNBC pulled in 78,000 in that demo while Fox News averaged 48,000.
Just to highlight how many more viewers switched on CNN than a typical weeknight, on Tuesday CNN averaged 975,000 total viewers at 9 PM and 963,000 during the 10 PM time slot.
Overall for the entire primetime 8 PM to 11 PM slot, Fox News won the evening in total viewership, pulling in 2.544 million compared to CNN’s 2.402 million and MSNBC’s 2.224 million.
[image via screengrab]
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