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Fox News On Twitter: Does Painting A Boy’s Nails In J. Crew Ad ‘Cross The Line’?

» 25 comments

This morning, Fox News posed a question to its Twitter followers: Is a J.Crew ad showing a woman painting her son’s toenails “crossing the line”?

In the ad, J. Crew president / executive creative director (described as a “designer” in Fox News’ Tweet) Jenna Lyons is shown painting her son Beckett’s toenails hot pink. The copy reads “Quality Time. ‘Lucky for me, I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.’”

We’re, frankly, more concerned with Beckett’s hipster glasses than his painted toenails, but we wonder: Is it Fox News’ place to moralize about the social implications of painting one’s son’s nails, or encouraging his interest in a color now often associated with little girls? It’s natural that people will want to weigh in on something like this and ask questions like “What will his classmates think if and when they see this?” or “Well, what if the ad showed a little girl playing with trucks instead?” But is it up to a news outlet to lead that discussion, especially when the language it chooses to use – i.e. “crossing the line” – already insinuates its own view on the matter? We also wonder what the reaction would be if another outlet – like say, oh, MSNBC – decided to highlight the ad in an encouraging manner.

We guess our question is this: Do you enjoy or resent it when news outlets on either side of the aisle make their sociopolitical beliefs known in their reporting and via social media? Is this good for discussion? What about when companies and brands, like J. Crew here, present ads that provide, however subtly, political or social commentary?

And what do you think about J. Crews’ ad?

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  • More Liberty5

    LOL…metro-sexuals are funny. Poor kid.

  • TillieGlockenspiel

    And our young women “wonder” why they can’t find a masculine man to date? D’uh. Why do you think movies like “Taken” were such surprise hits? Most women really don’t want men they can boss around and who have no idea how to protect their women.

  • http://www.facebook.com/people/Dronetek-Bulk-Vanderhuge/100000918732763 Dronetek

    That is really fucking strange. What exactly are they promoting there? Feminize your little boy by painting him with pretty pink polish? WTF?

  • bh2win

    This is where the story really started, http://www.mrc.org/cmi/articles/2011/JCREW_Pushes_Transgendered_Child_Propaganda_.html – Media Matters ousts Fox as not getting their first!

  • tgk

    Cross a line?

    Are you kidding? There are no longer ANY lines to be crossed. THAT is a big part of the problem in this country today.

  • Phocus2

    It’s the continued chickafication of America by slope shouldered girlie boys with small dicks and dry hole homely women who hate men. What do I think, asks Alex Alvarez. Alex, what a stupid question…what are you, a nancy?

    Amazing how women had the power when they stayed home and ran the house, the kids, the economy, the morals, every straight man in the world, and retail businesses like J. Crew. They gave it all up to be ‘equal’ with the men who served them. The women of the past knew how to make a man feel like he was in charge…when he wasn’t and knew it, and he worked his ass off to please ‘her’.

    Adios J. Crew.

  • kvon

    Phocus2 said:
    It’s the continued chickafication of America by slope shouldered girlie boys with small dicks and dry hole homely women who hate men. What do I think, asks Alex Alvarez. Alex, what a stupid question…what are you, a nancy?

    Amazing how women had the power when they stayed home and ran the house, the kids, the economy, the morals, every straight man in the world, and retail businesses like J. Crew. They gave it all up to be ‘equal’ with the men who served them. The women of the past knew how to make a man feel like he was in charge…when he wasn’t and knew it, and he worked his ass off to please ‘her’.

    Adios J. Crew.

    Yeah, the good ole days when a woman could be beaten to a bloody-pulp for not obeying her man, and the only ones who mattered were all of the same color and the same gender.

    The 50s are over fuck head, and they were nothing like Leave It to Beaver.

    I weep for your family.

  • http://www.perceptionasreality.blogspot.com/ skoorbekim

    Is that a picture of a young Tommy Christopher?

  • Alex Alvarez

    Phocus2 said:
    It’s the continued chickafication of America by slope shouldered girlie boys with small dicks and dry hole homely women who hate men. What do I think, asks Alex Alvarez. Alex, what a stupid question…what are you, a nancy?

    Amazing how women had the power when they stayed home and ran the house, the kids, the economy, the morals, every straight man in the world, and retail businesses like J. Crew. They gave it all up to be ‘equal’ with the men who served them. The women of the past knew how to make a man feel like he was in charge…when he wasn’t and knew it, and he worked his ass off to please ‘her’.

    Adios J. Crew.

    If the question is so stupid, why did you devote your time and effort into answering it?

    Love,

    Nancy xoxo

  • WCinWI

    I don’t get why Alex feels the need to attack Fox’s Twitter over a simple opinion question? I find that rather odd. :)

  • Alex Alvarez

    WCinWI said:
    I don’t get why Alex feels the need to attack Fox’s Twitter over a simple opinion question? I find that rather odd. :)

    Who’s attacking?

  • http://politicallyincorrectlibertarian.wordpress.com PoliticallyIncorrectLibertarian

    This is too much.

    USAID Pays Africans to Study in America.
    http://libertarians4freedom.blogspot.com/2011/04/free-money-for-college-for-africans.html

  • MrTPar_taY

    This ad looks very innocent, however if this depicted Mrs. Bill Clinton or Janet “Bulldog” Napolitano I’d be looking to sue someone.

  • More Liberty5

    WCinWI said:
    I don’t get why Alex feels the need to attack Fox’s Twitter over a simple opinion question? I find that rather odd. :)

    Comes with the job.

  • WCinWI

    Alex Alvarez said:
    We guess our question is this: Do you enjoy or resent it when news outlets on either side of the aisle make their sociopolitical beliefs known in their reporting and via social media?

    We guess our question is this: Do you enjoy or resent it when news outlets on either side of the aisle make their sociopolitical beliefs known in their reporting and via social media?

    I think that was a bit overkill. Fox didn’t make their sociopolitical beliefs known in the Twitter message.

  • http://twitter.com/SailRabbits Magister

    Using every available measure, it appears @FoxNews’ attempt to promote their Twitter has backfired in this instance because the best I can tell, the consensus appears to be that the tweet crossed a line.

    BTW: Another question is how did a blog post on a retailer’s website come to FoxNews’ attention? Admittedly I’ve only given it a glance, but most everything else appears to be a news story or a promotional retweet.

  • http://twitter.com/SailRabbits Magister

    Okay, I guess it isn’t technically a blogpost. It could be considered an ad and it’s definitely promotional, but its listing on the JCrew menu makes me consider it more of a catalog/website feature. All of which brings me back around, how did it become worthy of FoxNews’ social media person’s attention? After all, it’s more personality-infused and unlike most of the other tweets.

  • http://twitter.com/SailRabbits Magister

    One more toward the larger question…

    Most blog and news site official Twitter feeds broadcast links, much like is the norm for @FoxNews and the rhetorical, personality-infused questions are left to the individual writers’ personally-branded accounts.

    I could think of an untold number of examples referencing both new and old media fronts, but the dominant strategy is for the official feeds to broadcast sanctioned or corporately-approved information, while the other stuff is generally left to the personal brands.

    Of course the rules are still under development. For example this site used to promote a couple of their individual writer’s Twitter feeds at the end of their posts and though Yahoo! News has official Twitter feeds, their blogs list and promote their individual writers.

    IOW: It’s up to Fox News how they’d like their official feed to be used and because the tweet didn’t link to an online poll, perhaps the writer is testing the waters. And if she were to ask me, I’d say that especially when it comes to “news”, there probably should be division because just because someone is charged with updating their feed today, it doesn’t mean that they’ll be doing it tomorrow or that they don’t employ multiple shifts.

  • Alex Alvarez

    Magister said:
    [...]

    IOW: It’s up to Fox News how they’d like their official feed to be used and because the tweet didn’t link to an online poll, perhaps the writer is testing the waters. And if she were to ask me, I’d say that especially when it comes to “news”, there probably should be division because just because someone is charged with updating their feed today, it doesn’t mean that they’ll be doing it tomorrow or that they don’t employ multiple shifts.

    This is the impression I got as well… That maybe someone in charge of the network’s Twitter account (for today?) was trying to up engagement with followers by asking a question that would very likely be seen as provocative. Which can be a great move if done effectively! A poll would have definitely been useful.

  • http://politicallyincorrectlibertarian.wordpress.com PoliticallyIncorrectLibertarian

    Liberal Land:
    Toy Guns: Politically Incorrect and Evil.
    Boys painting their toenails pink? Oooooh, how cute.

    http://libertarians4freedom.blogspot.com/

  • DaTruth

    My question: Hey Alex, who’s “we” in your post? You do mean YOU, personally, correct? What is this, Gawker now? You’re speaking for every person on the Mediaite staff now?

    Come on, dude. This is YOU –individually– trying to make a mountain out of a tweeting molehill. If you need the false comfort of somehow implying the entire Mediaite staff is “wondering” about this tweet to support your contentions, it’s pretty lame.

    One last thing: Gawker sucks. Why emulate them?

  • hgovernick

    TillieGlockenspiel said:
    And our young women “wonder” why they can’t find a masculine man to date? D’uh. Why do you think movies like “Taken” were such surprise hits? Most women really don’t want men they can boss around and who have no idea how to protect their women.

    Is that what our young women wonder?
    Which ages do you consider our “young women”?
    After answering the above question, how many “young women” are there in this country?
    After answering the above question, how many “young women” have you personally interviewed?

    AND

    You ask: “Why do you think movies like “Taken” were such surprise hits?”
    “Gee”… I dunno… why? Because it was filled with non-stop action showing a one-man executioner who kills half the population of Paris trying to rescue a spoiled brat who didn’t listen to him in the first place, and whose main goal in life is to be a singer?

    AND

    You state: ” Most women really don’t want men they can boss around and who have no idea how to protect their women.”

    Is that what “most women” really don’t want?
    After answering the above question, how many women have you interviewed?

    OR

    Are you simply projecting your own life’s experiences onto the rest of the population as though “most women” do or SHOULD respond to the ad which is the subject of this story the same way you do? As if YOU speak for “most women”.

    OR

    Are you just simply listening to some BS you read in some ridiculous magazine, or on the Oprah show, or some other “source” other than real life?

  • hgovernick

    bh2win said:
    This is where the story really started, http://www.mrc.org/cmi/articles/2011/JCREW_Pushes_Transgendered_Child_Propaganda_.html – Media Matters ousts Fox as not getting their first!

    Kudos for researching beyond the scope of this limited article.

  • hgovernick

    kvon said:
    Yeah, the good ole days when a woman could be beaten to a bloody-pulp for not obeying her man, and the only ones who mattered were all of the same color and the same gender.

    The 50s are over fuck head, and they were nothing like Leave It to Beaver.

    I weep for your family.

    Ditto.

  • hgovernick

    “Do you enjoy or resent it when news outlets on either side of the aisle make their sociopolitical beliefs known in their reporting and via social media?”

    => Resent.

    “Is this good for discussion?”

    => Not as good as the plight of the homeless in the United States of America.

    “What about when companies and brands, like J. Crew here, present ads that provide, however subtly, political or social commentary?”

    => Nothing new about this practice. Ads are ads. Let the buyer beware.

    And what do you think about J. Crews’ ad?

    => I don’t buy women’s clothing, and would not have seen the ad had it not a story here at Mediaite (I don’t watch Faux Newsless), so I’m neutral about the ad at this point. Otherwise, I make no judgment about what young boys or girls wear on their toenails, and consider the ad nothing more than a publicity stunt to spike sales.

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