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Hard-Nosed Reporting at TMZ Chokes on Fighter’s Death

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pic_kimo_leopoldo_maxiTMZ was famously out in front of Michael Jackson‘s death before any other news outlet, and Harvey Levin, the site’s founder, will tell you exactly why: “This is a news operation. All we have done is applied the traditional skills of news reporting. It’s that simple.’’

Alas! Where was all that good old-fashioned reporting when TMZ misfired yesterday and reported the death of mixed martial arts fighter Kim “Kimo” Leopoldo?

The story is nowhere to be found on TMZ, but we did discover its remain on Google:

Jul 21, 2009  TMZ has confirmed former UFC superstar Kimo Leopoldo is dead. He was 41. Several MMA websites are reporting Leopoldo died from a heart…

Fortunately for Kimo, and his fans alike, he is alive and well! Maybe fact-checking only comes into play when real celebrities die. Now prepare to suffer the wrath of Kimo’s notorious Guillotine Choke!

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