Friday Cable Ratings: Morning Joe at Night Last in Primetime Demo
Feb 2nd, 2015, 6:46 pm
MSNBC’s pre-Super Bowl experiment, Morning Joe at Night, failed to ignite much excitement in the ratings Friday night, with the 8 p.m. ranking last in the 25-54 demo in primetime with just 65K viewers despite the promise of Katy Perry. The second hour improved slightly to 72K in the demo.
Between 8 and 10 p.m. ET, Morning Joe at Night came in third place in both the demo total viewers, behind Fox News and CNN. Fox’s The O’Reilly Factor was #1 overall with 494K in the demo and 2.826M total viewers.
Here are the rest of your Friday ratings:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
||
| 6 – 9 am | Fox & Friends
246 |
New Day
119 |
Morning Joe
64 |
|
| 5 pm | The Five
336 |
Blitzer
155 |
Schultz
81 |
|
| 6 pm | Baier
348 |
Blitzer
145 |
Sharpton
93 |
|
| 7 pm | Van Susteren
306 |
Burnett
127 |
Matthews
117 |
|
| 8 pm | O’Reilly
494 |
Cooper
157 |
Morning Joe
65 |
|
| 9 pm | Kelly
331 |
Special
179 |
Morning Joe
72 |
|
| 10 pm | Hannity
258 |
Special
107 |
Investigates
82 |
|
| 11 pm | O’Reilly
268 |
Special
121 |
Investigates
117 |
|
| PRIME TIME | 361 | 148 | 73 | |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
||
| 6 – 9 am | Fox & Friends
915 |
New Day
366 |
Morning Joe
258 |
|
| 5 pm | The Five
2.071 |
Blitzer
519 |
Schultz
513 |
|
| 6 pm | Baier
1.975 |
Blitzer
513 |
Sharpton
460 |
|
| 7 pm | Van Susteren
1.850 |
Burnett
389 |
Matthews
587 |
|
| 8 pm | O’Reilly
2.826 |
Cooper
621 |
Morning Joe
378 |
|
| 9 pm | Kelly
2.065 |
Special
646 |
Morning Joe
363 |
|
| 10 pm | Hannity
1.211 |
Special
378 |
Investigates
197 |
|
| 11 pm | O’Reilly
997 |
Special
404 |
Investigates
244 |
|
| PRIME TIME | 2.038 | 548 | 313 | |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
