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Megyn Kelly Asks Whether Ford’s New Anti-Bailout Ad Taps Into ‘Tea Party Ideology’

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This afternoon on America Live, contributor Mike Tobin reported on a new Ford ad that casts a negative light on the government’s bailout of the motor industry. You’ll recall that Ford Motors refused to take bailout money from the government — bailout money which happened to breathe new life into and create additional jobs for Chrysler and GM despite the fact that both companies are still in the process of repaying their debts. Well, it would seem that this refusal resonated deeply with at least one car buyer.

In the commercial, an “average guy” is pulled off the street and into a press conference, where he is asked various questions about buying a Ford vehicle, including whether driving an American car is important to him. His response ran a little deeper than “Yes, but only if I can airbrush a weeping American eagle onto the passenger side door:”

I wasn’t going to buy another car that was bailed out by our government. I was going to buy from a manufacturer that’s standing on their own — win, lose or draw. That’s what America is about, is taking the chance to succeed and understand when you feel that you got to pick yourself up and go back to work. Ford is that company for me.

A Ford spokesperson has said that the ad is not meant to be an attack, but, rather, a platform to highlight real thoughts by real Ford drivers. Of course, it’s important to keep in mind that commercials aren’t simply shot and plastered on TV. A lot of research, money, planning, testing and editing goes into making commercials, and a big company like Ford wouldn’t simply run an ad this potentially divisive without considering the implications.

To discuss what this ad might mean to consumers, host Megyn Kelly brought on Wall Street Journal economic writer Steve Moore. Moore personally loved the ad, adding that it appealed to his patriotism.

Kelly observed that the ad seemed to be trying to tap into something like a “Tea Party ideology.” Personally, I find it obnoxious and presumptuous when companies blatantly air out their political beliefs in their ads, no matter what those political beliefs might be. Which is precisely why I’ll never hand my money over to a local storage company that advertises in, like, every single subway car.

But do you all find the Ford ad to be political? If so, do you like what it has to say? Does this campaign make you want to rush out and buy a Ford?

Have a look at the segment, via Fox News, ad let us know:

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  • David Scott

    Would I buy a ForD? That depends on a few things. First, does the car get above average gas mileage? Second, does it come with a FAIR price? Those two factors outweigh pretty much everything else.

    More importantly, would I buy a car based on something like political imagery or, say what it is, political correctness? Absolutely not. Political correctness won’t give me extra cash for the extra gas needed to get to work. Political correctness won’t lessen the financial burden I face in purchasing said car.

    So will this ad affect whether or not I purchase a Ford instead of a Chrysler, a GM vehicle, or some other brand of car? Absolutely not!

  • clever

    I would and did buy a ford over a GM lost enough money on stock from GM why would I support a looser company that is now in the process of ripping off America again as far as repayment goes I am sure sooner rather than later Obama will be paid back right after he gets booted from office.

  • Anonymous

    Ford finally makes a good product unlike the trash it used to put out.

    I had a friend who worked at Ford years ago and it would laugh at their ads about quality being #1 at Ford. He said when they were busy, they would  go over to the “reject” bins and get parts for the cars they were making.

  • http://mediamatters.org/ Leedog

    I thought the Tea Baggers hated Ford because they were an American company with union workers??

  • Jeffb Austin

    “…bailout money which happened to breathe new life into and create additional jobs for Chrysler and GM despite the fact that both companies are still in the process of repaying their debts.”

    Really? Then, who was that man representing himself as the CEO of GM that said the company had paid back its federal loans?

  • Jeffb Austin

    You thought wrong, troll.

  • Anonymous

    Why would Barney Frankenbagger dislike unions?

    Whatever you do, stay away from Chrysler… Those union thugs like to drink and smoke weed on the job!
    http://jalopnik.com/5645880/auto-workers-drinking-getting-high-during-lunch

  • Anonymous

    the truth is, you didn’t think at all.  Your comment proves that.  

  • http://pulse.yahoo.com/_GWUMDXSUYVXFOVKEDR7OG3SD7A John Doe

    Hell if I had to choose between a Ford, Chrysler or GM, I would definitely buy a FORD; they earned my respect and deserve my patronage.

  • http://mediamatters.org/ Leedog

    Wow!! A Tea Bagger who stands up for an American company and unions!! You most not have gotten the message from Fox News and the Koch Brothers!! 

  • Michelle

    We don’t hate union members, it’s the union leaders that are violent thugs.

    ps, It’s a GREAT ad.

  • http://mediamatters.org/ Leedog

    Lol!! If my comment was wrong, then a Tea Bagger like you is for unions?? Lol!! Sure you are!!

  • Cain

    Toyotas are just American as these cars. We have four. They last 20 years. Very happy. 

    Oh and Ford is full of it. They are completely trying to cash in on Anti-government feelings. 

  • Michelle

    Or they are proud they are surviving on their own merits and want to tout it.  Good for them!

  • SILGARY

    Ford is just letting us know what most middle class Americans already know. No matter how much this administration bails out their selective “Needy”  Ford is doing it on their own. They, like the rest of us resent the fact that this administration pisses on the middle class and continually rewards the wrong people. Work hard, do the right things and watch this administration bail out the people who failed. GREAT AD.

  • Anonymous

    I have an all Honda house myself.

  • Car Buyer

     I bought GM for the the last 25 years.  Never again.  GM and Chrysler should have gone bankrupt.  Better car companies would have emerged because of it.  The unions would have been on the outside looking in. Bond holders would have been made whole.  The shit cars would be gone, the good ones (Corvette, etc.) would have lived on.  US car companies would have been more competitive worldwide making the dollar stronger.

    Go Ford,  Great job.

    Obummer or the the next President should consider giving all take-over-shares to the taxpayers.

  • Anonymous

    Totally agree!

  • Anonymous

    Totally agree!

  • Anonymous

    lol…..so you can tell the truth! 

  • Anonymous

    lol….it is a great ad because it appeals to the tea party?

    it is a stupid ad…….patriotism has little to do with the efficiency of the car…..

  • Anonymous

    Japanese or German cars for me.

  • http://twitter.com/tcbritta tcbritta

    FORD = Found On Road Dead

  • Anonymous

    Best truck: GMC. Best car: Subaru.

  • tcbritta

    Also – it was the Bush Admin’s decision to bail out GM and Chrysler. The Obama Admin turned GM around in record time, and brought Chrysler up to saleable quality. I think this is kind of shitty of Ford – they profited handsomely for three years because GM and Chrysler were “in the shop” so to speak – and it’s not as if Ford never accept, or demand, taxpayer money back in the good old pre-bailout days: look back at -2008 news to see that that is true.

  • tcbritta

    Fixed Or Repaired Daily

  • Anonymous

    another mindless comment.  How old are you?  between the lol lol and bagger, you prove yourself to be rather juvenile sweet cheeks.  Grow up.  

  • http://mediamatters.org/ Leedog

    Aww… poor baby is offended!! Lol!!

  • Anonymous

    Too bad they couldn’t toss in the commercial about how GM was allowed to use bailout money to repay bailout money and how much of a sham it all is.

  • Anonymous

    Alex Alvarez: “His response ran a little deeper than “Yes, but only if I can airbrush a weeping American eagle onto the passenger side door:””

    Wow. I know you’re very young and all, so let me give you a little advice. If you condescend to people about something, and you’re wrong, you’re an asshole. If you condescend to people about something and you’re right, you’re a condescending asshole. In this case, you’re the former. By the way, most people in America don’t live in the northeast.

  • http://pulse.yahoo.com/_NWVKX2P2QBPQ6FHQHCHVIC2ALQ Fedup in Florida

    GM will end up costing us some 60 billion dollars before all is said and done, so many bankruptcy laws were suspended as the Obama Administration strong armed creditors and judges as he cut out his really bad deal which heavily favored the unions…  GM alone was able to carry $45.4 Billion in losses that was a special exception as part of this deal, it has never happened before in bankruptcy courts by law those losses should have been discharged at bankruptcy…  so when they say they are paying us back… you can rest assured that they are paying us back with our own taxpayer dollars as we should be collecting that money in taxes…  

    More over GM received $60 Billion from the federal government but only 10 billion was in loans, the additional 50 Billion was in Stock purchase…  it was done so that GM would not have to pay interest on the major portion of the new financing..  to date the federal government has sold 20 billion of the 50 billion in stocks and it is very unlikely that they will be able to make whole the remaining 30 billion as GM stock has fallen since it’s IPO…  So yes…  they are paying back their loans with tax dollars…  and we will still lose probably +/- 15 billion dollars on the deal…  I think that I will probably consider a Ford before a GM or a Chrysler… but hey that is just me.  

    What’s really odd is that I honestly feel that I can make a case that GM will cost the taxpayers 60 Billion, and that is also the same amount that Obama gave them in the first place before all these false claims of having paid us back… It sure is strange how things workout isn’t it. 

  • Anonymous

    To break even on the loan the U.S. Treasury would need to sell its remaining stake in GM, about 500 million shares, at $53 apiece. Since it closed today at $22.75 looks like the taxpayers will take it in the shorts. Make no mistake Obama wants this done fast so it won’t be able to be used against him next year. It was a sham plain and simple. He could care less how much money we will lose.

  • Anonymous

    No Raj.  But roughly 1 in 5 Americans do live in the area.  

  • Anonymous

    seriously dude – you’ve now shown everyone in here that you are a stupid kid.  Now go away.

    If you for a second think that a comment by some freaking idiot in here affects me for even a milli second than you are even dumber than your posts.

  • Anonymous

    When did you get back from Economic Fantasy Camp John?

    Did they have a lecture or even an entire course on how the bailouts of the auto companies of roughly $50 billion in a nearly $15 trillion dollar economy and a Federal government that spends roughly $3.5 trillion leads to job loss and home foreclosure?

  • Hillustrations

    On Nov. 29, 2006, Ford Motor made a surprising pitch to the nation’s biggest banks. In a packed ballroom at a New York hotel, Ford’s chief executive, Alan R. Mulally, said he would mortgage all the company’s assets for billions of dollars in loans to finance an overhaul of the troubled automaker.

    Unlike G.M. and Chrysler, the company has reached agreement with the United Automobile Workers to finance half of its new retiree health care trust with company stock. Earlier this week, Ford also completed a deal with its creditors to retire $9.9 billion in corporate debt — some of which was part of the big borrowing in 2006.

    “This is America, and this is about making products people want and being self-sufficient,” Mr. Mulally said. “Clearly, the reputation of Ford is on the rise in the consumer’s mind.”

    FORD took on a huge debt liability just before the recession of 07′ or they would have been in the same boat as the rest of the auto industry, foreign and domestic. They mortgaged everything, right down to their logo and the UAW also opened up their existing contract and took concessions to help.

    FORD could NOT foresee the coming economic implosion but could quite clearly see their own fiscal demise do in large part to their own poor decisions to buy other, unprofitable car companies, Jaguar, Land Rover, etc. and squander their profits. If we are supposed to think that they are business geniuses now and an American car company that should be celebrated for “standing on it’s own two feet” then we must also consider them “lucky” they mortgaged everything BEFORE the excrement hit the fan and yes, truly American, because they are in debt up to their eyeballs. It’s the American way.

  • Dandkenton

    He can tell the truth?  You missed the part where he said he had a friend.  

  • http://twitter.com/Staciisa_bitch Staci Chase

    I used to drive a Ford Mustang, but had consistent problems with the transmission.  I now drive a Jeep and love it.  I’m glad the government helped them out, it’s better than helping companies that ship jobs to China. 

  • Anonymous

    Yes, like I said, Most Americans don’t live in the northeast.

  • http://www.facebook.com/profile.php?id=701491190 Donald P. Trudel

    These ‘press conference ads’ are so stupid. 
    As soon as the door opens, and some complete nobody steps in, the press is all up out of their chairs, hand with pens in the air while simultaneously calling out inaudible questions.  And then we are supposed to believe that his response was unscripted.  If by script they mean actually written on paper, maybe.  But surely what he would say was discussed before hand.

  • Robertsevan94

    They are lying and I have already contacted Ford about it. If you look at this article from Fox News (link:http://www.foxnews.com/story/0,2933,528409,00.html) you can see they have take a $5.9 billion from the US Government. You can say your cars are better but do not make a claim that you did not take money from the US government and have a person like me catch you on it!

    Evan Roberts

  • Robertsevan94

    They are lying and I have already contacted Ford about it. If you look at this article from Fox News (link:http://www.foxnews.com/story/0,2933,528409,00.html) you can see they have take a $5.9 billion from the US Government. You can say your cars are better but do not make a claim that you did not take money from the US government and have a person like me catch you on it!

    Evan Roberts

  • Anonymous

    I don’t know, but I will never buy any other vehicle again but Fords, just sayen.

  • Anonymous
  • Anonymous

    AMERICANS,
    Let’s ask why Ford didn’t take a bailout!  Is it possible that Timothy Geithner tipped Ford off, because Tim’s Grandfather was once Vice President of Ford.  Timothy Geithner’s Daddy, Peter Geithner, was with the Ford Foundation and worked with Obama’s mother in Indonesia.  Timothy Geithner, Secretary of Treasury, it is unlawful to give advice to Ford, so closely related to your familty…and unlawful to work against the other automobile companies.  They could sue you.
    Delores Smith
    Delores109@cox.net

  • http://www.facebook.com/people/Bob-Ziti/100003317852633 Bob Ziti

    Fords are junk, back in the day they made pintos and mustangs that burst into flames when hit from the rear because they tried to save a few bucks by using the top of the gas tank as the bottom of the trunk floor.  Not to mention similar problems with Ford Crown Victorias that resulted in many deaths of police officers.  Then there were the blown Firestone tires on Ford Expeditions that caused many injuries and deaths.  You couldn’t even give me a Ford except that I were allowed to unload it on some poor sap for quick cash, maybe some fool posting their allegiance to Ford on this webpage for political reasons (a stupid reason to buy a vehicle if you think about it).

  • Anonymous

    Ummm… ford was lined up to receive govt money  in fall of ’08, and decided they didn’t need it when they saw the repayment terms… The banks got free money — that is what ford was hoping for when it got in line. When it turned out that it was a loan to be repaid, they quickly decided their house was,after all, in order.

  • Anonymous

    You mean theToyota named after founder Kiichiro Toyoda, near Toyota City, Japan?  Is Japan now part of America.  Where the car is assembled means nothing.  A Buick assembled in China, where many of them are and sold in China does not make it a Chinese car.  It’s still American. 

    I’ve had many, many Fords and GM cars that also last 20 years.  I’ve owned nearly 70 vehicles in mylifetime of nearly every make. The only place Toyotas are better is in the delusions their owners tell themselves.

    The in laws Buick has well over 300K miles on it and running strong.

  • Anonymous

    First On Race Day

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