Thursday Cable Ratings: MSNBC’s Ed Schultz Drops Below 50K in Demo

Ratings for MSNBC’s The Ed Show continued to drop Thursday, with the program falling to 49K viewers in the 25-54 demo. That once again made it the lowest-rated show in the demo across Fox News, CNN and MSNBC.

During his 5 p.m. time slot, Ed Schultz came in third place in both the demo and total viewers. Fox News’ The Five was #1 with 296K in the demo and 1.927M total viewers.

Here are the rest of your Thursday ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
6 – 9 am	Fox & Friends  308	New Day  80	Morning Joe  83	Express  80
5 pm	The Five  296	Blitzer  106	Schultz  49	Files  21
6 pm	Baier  282	Blitzer  128	Sharpton  90	Files  35
7 pm	Van Susteren  279	Burnett  104	Matthews  122	Velez-Mitchell  78
8 pm	O’Reilly  417	Cooper  99	Hayes  105	Grace  84
9 pm	Kelly  373	CNN Films  81	Maddow  156	Dr. Drew  92
10 pm	Hannity  263	CNN Films  135	O’Donnell  104	Files  82
11 pm	O’Reilly  262	Cooper  132	Hayes  51	Files  139
PRIME TIME	351	105	122	86
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
6 – 9 am	Fox & Friends  1.098	New Day  462	Morning Joe  415	Express  129
5 pm	The Five  1.927	Blitzer  462	Schultz  415	Files  129
6 pm	Baier  1.912	Blitzer  480	Sharpton  492	Files  93
7 pm	Van Susteren  1.869	Burnett  496	Matthews  648	Velez-Mitchell  200
8 pm	O’Reilly  2.466	Cooper  484	Hayes  495	Grace  309
9 pm	Kelly  2.201	CNN Films  383	Maddow  646	Dr. Drew  224
10 pm	Hannity  1.523	CNN Films  447	O’Donnell  481	Files  260
11 pm	O’Reilly  1.111	Cooper  244	Hayes  226	Files  361
PRIME TIME	2.066	438	541	264
Data by Nielsen Media Research. Live and same day (DVR) data