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Why the Super Bowl Doesn’t Need to be an Ideology-Free Ad Zone

» 23 comments



If we never let someone to see the error of their way, then we end up in an endless loop of lunacy. CBS shouldn’t have rejected the UCC ad in 2004 for the same reason they shouldn’t change their mind on this ad: Super Bowl viewers are rational enough to handle a little ideological disagreement and networks need not play ideological nanny.

It’s fine to ding CBS for being cowardly in 2004, but the response should not then be–if you supported the UCC ad in 2004–that issue ads are a bad thing and therefore Focus on the Family shouldnt’ have their place at the ad table.  I found the UCC ad to be harmless (full disclosure: I grew up in a UCC church), but I also find–based on what we know–the Focus on the Family ad sounds harmless.

Controversy Means More Viewers, Not Less
I don’t watch the Super Bowl; I don’t even like football.  My Super Bowl tradition is to go out to dinner with friends because restaurants are blissfully quiet and free from Super Bowl hoopla. But I can guarantee that I will see the Focus on the Family ad because of the controversy.

The irony of the critics’ argument is that if CBS pulled the ad, it would instantly be released  by Focus on the Family to show how tame it was and it would be played wall-to-wall on the news shows and online.  Because of the controversy, Focus on the Family is likely to get even wider distribution of the ad because now it is “news.”

Jessica Grose at Double X said that although she is pro-choice, she doesn’t see the harm in running the ad because she doesn’t think it won’t change many minds.  Besides, Grose says, “[i]f pro-choicers believe this is such an important battleground, they should put their energy toward funding their own ad, rather than attempting to silence Focus on the Family (though that would be a phenomenal waste of money, just as the pro-life ad is).”

Like a politician who puts out a controversial ad just to get free air-time on the news, fanning the flames of the ad-war at the Super Bowl only means more publicity for the controversial ad.  The UCC, arguably, got more publicity from its ad when it was rejected–I mean we just posted it again–then it would have if CBS had let them run it during a Doritos and beer break in the fourth quarter.

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  • sarainitaly

    pro-choice means pro-CHOICE – not pro-abortion or pro-death.

    there is nothing wrong with celebrating the choice of life.

    why anyone thinks it is a bad thing is beyond me. And i am pro-choice.
    There is nothing wrong with showing girls/women that you also have the choice of life.
    And we should all hope that we reduce, possibly eliminate, the need for abortions, at all.
    I think NOW is taking the wrong position. Good for CBS, if they air this.

  • Zakk

    Well said Sara, I agree. It’s about choice not pro-abortion. Although in my heart I do feel that the movement is more or less about abortion and not so much about choosing life. But either way, it’s about having the choice not making the choice.

  • The Real Royal King

    I can’t say this much matters to me. If I watch more than a few plays, I’d be surprised. The Super Bowl is a snooze for me. The announcers are a bunch of bloated, run-on sentence spewing, gossipy, rambling, narcissistic Peter Pans, the half-time is low brow and tacky, the play review is tedious and boring and the commercials are interminable. When did we lose real, honest-to-God football, and why? As for the message, I think America can do much better with much less Tebow.

  • liberalontogeny

    Maybe too cynical, but CBS might be stating “that revenue would be pretty awesome”!

    Not because of super bowl ads, but their predictions of what’s to come via recent SCOTUS decision with unlimited corporate and union funds to finance their political advocacy projects.

  • Facebook User

    Where did Focus on the Family get this money to pay for this ad? In August 2009, they were pleading for donors to get them out of debt, as they claimed to be broke. They promised their donors they would be fiscally responsible with the money donors sent to them. Now is this being fiscally responsible or are they using this is a propaganda ploy for people to send them more money to waste?
    http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/08/11/national/a175609D05.DTL

  • writer

    Go Peyton! (And bring back Janet Jackson for halftime.)

  • http://www.uselessbeauty.com Vidiot

    That’s a really interesting link, Facebook User.

    And I’m with Triplett on this one. As long as CBS is consistent with their stated policies, what’s the harm? The marketplace is open to all, and a well-constructed advocacy ad — even if it’s advocating a position I disagree with — is likely to be more interesting and spur more discussion than the latest ad pushing crummy watery beer. They should’ve run the UCC ad a few years back, and I see no reason why they shouldn’t run the Focus on the Family ad now.

  • Nachi

    That’s what we need. More involvement by the Super – Christies.

  • Zakk

    Christian or not, what is wrong with the message? What are the lefties who are ‘for’ abortion affraid of? Oh No! Someone might decide not to get an abortion because of what Tim Tebow said? Oh the horror!

    In the words of Larry King; ‘What do you care?’

  • Michael Triplett

    Facebook User. I believe FotF says they got money from an individual donor who is specifically paying for the ad. While it’s fair to ask how they can afford it, I could ask the same question everytime I see a Chrysler or GM ad since they are allegedly broke too.

  • The Real Royal King

    I’ve been around many moderates, progressives and liberals during my life, and I have yet to meet a single one who was pro-abortion. In fact, I’ve none a number of these people who have worked with young women to find viable alternatives to abortions they were considering.

    I’ve been around many rightists during my life, and I have never met one who was pro-life. Each have thought that we don’t execute enough people as quickly as we should. Ergo, they are simply anti-abortion with little regard for the value of life.

  • http://trickletown.vox.com/ Trickletown

    Hey liberal, WTF is an ‘ontogeny’?

  • http://trickletown.vox.com/ Trickletown

    Liberalontogeny, never mind, I looked it up ;)
    ontogeny, ontogenesis ((biology) the process of an individual organism growing organically; a purely biological unfolding of events involved in an organism changing gradually from a simple to a more complex level.

  • rmbltmbl

    Yeah, I’ll be waiting for the progressives(funded by Soros naturally) to come out with a commercial of a woman saying, “I had an abortion, and now I don’t have to take care of any kids.. and you can too today! Call now!”

    Thank God Tebow made it past the ‘not human life stage’ to tell us.

  • JimW

    rmbltmbl said something very beautiful: “Thank God Tebow made it past the ‘not human life stage’ to tell us.”

  • liberalontogeny

    Very Nice Trickletown!

    You can apply to conservatives as well. Simply, people are not born “conservative” or “liberal”.Just like People are not born speaking english or french. They learn it.

    Person’s life events (friends, TV, envoronment) develop their liberal or conservative leanings. In the definition you provide, replace “organism” with “Human Being”

  • Ted

    rmbltmbl – You qualify for dumb ass status. It’s hard to imagine a bigger moron…maybe Jim W.

  • same2u

    I have no problem with the ad, as long as CBS is consistent with its position.

    That said, the ad is not persuasive in the least.

  • pyrope

    There are only two questions one should have to decide whether the ad in question should be aired: 1. Is the First Amendment still in effect? 2. Is the ad paid for? I believe the answer to both questions is “YES.” Therefore, the ad should run. Maybe the pro-abortion folks can run an ad showing a partial birth abortion.

  • Zakk

    If the pro-choice folks have a message, they should be able to put it out there as well. Actually, I would like to see how that ad goes. Might be a lesson in marketing and spin. How exactly do you promote abortion?

    “I was going to have twins, but thanks to a long needle and a vacuum, I’ve only got one. When the doctor asked me which one I wanted to keep, I just told him, surprise me!”

  • http://www.uselessbeauty.com Vidiot

    Zakk, “pro-choice” != “pro-abortion”. But nice straw man, though.

  • rmbltmbl

    Awww, thanks Ted for contributing to the conversa– for your contribution. You know how much I value your very constructive criticism!

  • rmbltmbl

    Ted says:
    January 28, 2010 at 4:14 pm

    Jim W. – Were you going to simply make accusations or offer up anything of substance? Just curious.

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