Cable News Ratings Monday September 5: MSNBC Viewers Tune Out For Civil War Documentary on Labor Day
On Labor Day, MSNBC aired a Peacock original Civil War documentary during much of prime time, which saw the network’s ratings halve from earlier hours.
The Beat With Ari Melber maintained a solid audience from 6 to 7 p.m. with 1.1 million total viewers. However, from 8 to 10 p.m. the network’s viewership dropped to an average of 565,000 while the documentary aired.
A Tucker Carlson special of old interviews, meanwhile, managed to still rake in 2.02 million total viewers at 8 p.m.
Overall, MSNBC still managed to come in second for the day with 608,000 total average viewers, just beating CNN’s 556,000.
Fox News led the day with 1.46 million total viewers.
Here is a full breakdown of Monday’s cable news ratings by show:
Total Viewers (thousands)
| ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
| 6a | FOX AND FRIENDS SPECIAL: 687 |
NEW DAY SPECIAL: 330 |
MORNING JOE-SPC: 554 |
RETURN: TRUMP?S BIG 2024: 18 |
EARLY MORNING: 14 |
| 7a | FOX AND FRIENDS SPECIAL: 1009 |
NEW DAY SPECIAL: 399 |
— | WAKE UP AMERICA: 78 |
MORNING IN AMERICA: 56 |
| 8a | FOX AND FRIENDS SPECIAL: 1515 |
NEW DAY SPECIAL: 466 |
MSNBC REPORTS- LIVE: 668 |
— | — |
| 9a | FOX NEWS LIVE SPECIAL: 1709 |
CNN NEWSROOM SPCL: 616 |
MSNBC REPORTS- LIVE: 733 |
NATIONAL REPORT: 187 |
— |
| 10a | FOX NEWS LIVE SPECIAL: 1777 |
CNN NEWSROOM SPCL: 775 |
JOSE DIAZ-BALART REPORTS: 755 |
— | BLUE BLOODS: 88 |
| 11a | FOX NEWS LIVE SPECIAL: 1747 |
AT THIS HOUR SPCL: 712 |
MSNBC REPORTS- LIVE: 650 |
— | BLUE BLOODS: 159 |
| 12p | OUTNUMBERED SPECIAL: 1835 |
INSIDE POLITICS SPECIAL: 785 |
ANDREA MITCHELL REPORTS: 693 |
JOHN BACHMAN NOW: 153 |
BLUE BLOODS: 251 |
| 1p | FOX NEWS LIVE SPECIAL: 1558 |
CNN NEWSROOM SPCL: 742 |
MSNBC REPORTS- LIVE: 692 |
— | BLUE BLOODS: 281 |
| 2p | FOX NEWS LIVE SPECIAL: 1383 |
CNN NEWSROOM SPCL: 666 |
MSNBC REPORTS- LIVE: 679 |
AMERICAN AGENDA: 175 |
BLUE BLOODS: 335 |
| 3p | FOX NEWS LIVE SPECIAL: 1405 |
CNN NEWSROOM SPCL: 623 |
MSNBC REPORTS- LIVE: 571 |
— | BLUE BLOODS: 334 |
| 4p | YOUR WORLD W/CAVUTO SPCL: 1360 |
LEAD W/ JAKE TAPPER SPCL: 800 |
REIDOUT SPECIAL: 801 |
CHRIS SALCEDO SHOW, THE: 209 |
BLUE BLOODS: 360 |
| 5p | FIVE, THE SPCL: 2293 |
SITUATION ROOM SPCL: 785 |
— | SPICER & CO: 247 |
NEWSNATION: RUSH HOUR: 142 |
| 6p | SPCL RPT W/BRET BAIER SPC: 1944 |
SITUATION ROOM SPCL: 614 |
BEAT W/ ARI MELBER SPEC: 966 |
PUTIN?S ATROCITIES: HORRO: 190 |
NEWSNATION: RUSH HOUR: 53 |
| 7p | JESSE WATTERS SPECIAL: 2073 |
ERIN BURNETT OUTFRNT SPCL: 652 |
BEAT W/ARI MELBER: 1083 |
FBI: ABUSE OF POWER: 204 |
ON BALANCE W/ VITTERT: 23 |
| 8p | TUCKER CARLSON SPECIAL: 2025 |
ANDERSON COOPER SPECIAL: 779 |
CIVIL WAR: 565 |
ERIC BOLLING THE BALANCE: 216 |
NEWSNATION PRIME: 43 |
| 9p | HANNITY SPECIAL: 1562 |
CNN SPECIAL REPORT: 523 |
— | PRIME NEWS: 139 |
DAN ABRAMS LIVE: 54 |
| 10p | INGRAHAM ANGLE SPECIAL: 1504 |
CNN FILMS: 320 |
— | GREG KELLY REPORTS: 158 |
BANFIELD: 41 |
| 11p | GUTFELD SPECIAL: 1505 |
— | DIAMOND HANDS: WALLSTBTS: 236 |
FBI: ABUSE OF POWER: 111 |
NEWSNATION PRIME: 23 |
25-54 Demo (thousands)
| ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
| 6a | FOX AND FRIENDS SPECIAL: 120 |
NEW DAY SPECIAL: 41 |
MORNING JOE-SPC: 52 |
RETURN: TRUMP?S BIG 2024: 0 |
EARLY MORNING: 5 |
| 7a | FOX AND FRIENDS SPECIAL: 165 |
NEW DAY SPECIAL: 60 |
— | WAKE UP AMERICA: 2 |
MORNING IN AMERICA: 10 |
| 8a | FOX AND FRIENDS SPECIAL: 214 |
NEW DAY SPECIAL: 68 |
MSNBC REPORTS- LIVE: 52 |
— | — |
| 9a | FOX NEWS LIVE SPECIAL: 247 |
CNN NEWSROOM SPCL: 107 |
MSNBC REPORTS- LIVE: 70 |
NATIONAL REPORT: 14 |
— |
| 10a | FOX NEWS LIVE SPECIAL: 246 |
CNN NEWSROOM SPCL: 143 |
JOSE DIAZ-BALART REPORTS: 87 |
— | BLUE BLOODS: 9 |
| 11a | FOX NEWS LIVE SPECIAL: 301 |
AT THIS HOUR SPCL: 138 |
MSNBC REPORTS- LIVE: 66 |
— | BLUE BLOODS: 18 |
| 12p | OUTNUMBERED SPECIAL: 340 |
INSIDE POLITICS SPECIAL: 139 |
ANDREA MITCHELL REPORTS: 82 |
JOHN BACHMAN NOW: 8 |
BLUE BLOODS: 43 |
| 1p | FOX NEWS LIVE SPECIAL: 245 |
CNN NEWSROOM SPCL: 143 |
MSNBC REPORTS- LIVE: 73 |
— | BLUE BLOODS: 45 |
| 2p | FOX NEWS LIVE SPECIAL: 217 |
CNN NEWSROOM SPCL: 132 |
MSNBC REPORTS- LIVE: 54 |
AMERICAN AGENDA: 23 |
BLUE BLOODS: 45 |
| 3p | FOX NEWS LIVE SPECIAL: 223 |
CNN NEWSROOM SPCL: 105 |
MSNBC REPORTS- LIVE: 46 |
— | BLUE BLOODS: 40 |
| 4p | YOUR WORLD W/CAVUTO SPCL: 227 |
LEAD W/ JAKE TAPPER SPCL: 128 |
REIDOUT SPECIAL: 90 |
CHRIS SALCEDO SHOW, THE: 20 |
BLUE BLOODS: 50 |
| 5p | FIVE, THE SPCL: 370 |
SITUATION ROOM SPCL: 116 |
— | SPICER & CO: 26 |
NEWSNATION: RUSH HOUR: 19 |
| 6p | SPCL RPT W/BRET BAIER SPC: 270 |
SITUATION ROOM SPCL: 132 |
BEAT W/ ARI MELBER SPEC: 79 |
PUTIN?S ATROCITIES: HORRO: 27 |
NEWSNATION: RUSH HOUR: 8 |
| 7p | JESSE WATTERS SPECIAL: 281 |
ERIN BURNETT OUTFRNT SPCL: 149 |
BEAT W/ARI MELBER: 76 |
FBI: ABUSE OF POWER: 22 |
ON BALANCE W/ VITTERT: 3 |
| 8p | TUCKER CARLSON SPECIAL: 264 |
ANDERSON COOPER SPECIAL: 142 |
CIVIL WAR: 53 |
ERIC BOLLING THE BALANCE: 37 |
NEWSNATION PRIME: 9 |
| 9p | HANNITY SPECIAL: 166 |
CNN SPECIAL REPORT: 95 |
— | PRIME NEWS: 21 |
DAN ABRAMS LIVE: 1 |
| 10p | INGRAHAM ANGLE SPECIAL: 196 |
CNN FILMS: 61 |
— | GREG KELLY REPORTS: 17 |
BANFIELD: 1 |
| 11p | GUTFELD SPECIAL: 228 |
— | DIAMOND HANDS: WALLSTBTS: 38 |
FBI: ABUSE OF POWER: 13 |
NEWSNATION PRIME: 3 |
As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 demo.
Total viewers:
CNN: 556,000
Fox News: 1.46 million
MSNBC: 608,000
25-54 Demo:
CNN: 100,000
Fox News: 225,000
MSNBC: 59,000
Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.
Total viewers:
CNN: 490,000
Fox News: 1.70 million
MSNBC: 565,000
25-54 Demo:
CNN: 90,000
Fox News: 208,000
MSNBC: 53,000
For more ratings information and analysis go to ShowBuzz Daily.
