Cable News Ratings Friday August 5: In Battle of Guest Hosts, Steele and Brown Tie as Payne Wins the 4 P.M. Demo

MSNBC’s Michael Steele, who was in for Nicolle Wallace, and CNN’s Pamela Brown, who was in for Jake Tapper, tied on Friday in the key 25-54 age demographic.
Steele and Brown both brought in 116,000 demo viewers at 4 p.m. — although Steele’s figure is an average of his two hours from 4 to 6 p.m.
Fox News’s Charles Payne, who was guest hosting for Neil Cavuto, won the 4 p.m. hour in the demo with 245,000 viewers.
Here is a full breakdown of Friday’s cable news ratings by show:
Total Viewers (thousands)
| ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
| 6a | FOX AND FRIENDS: 876 |
NEW DAY: 260 |
MORNING JOE: 839 |
CONVERSATIONS WITH NANCY: 17 |
EARLY MORNING: 2 |
| 7a | FOX AND FRIENDS: 1232 |
NEW DAY: 323 |
— | WAKE UP AMERICA: 82 |
MORNING IN AMERICA: 29 |
| 8a | FOX AND FRIENDS: 1457 |
NEW DAY: 438 |
— | — | — |
| 9a | AMERICAS NEWSROOM: 1422 |
CNN NEWSROOM: 527 |
MORNING JOE: 908 |
NATIONAL REPORT: 152 |
— |
| 10a | AMERICAS NEWSROOM: 1526 |
CNN NEWSROOM: 688 |
JOSE DIAZ-BALART REPORTS: 545 |
— | BLUE BLOODS: 79 |
| 11a | FAULKNER FOCUS, THE: 1501 |
AT THIS HOUR: 666 |
MSNBC REPORTS- LIVE: 459 |
— | BLUE BLOODS: 138 |
| 12p | OUTNUMBERED: 1786 |
INSIDE POLITICS: 724 |
ANDREA MITCHELL REPORTS: 519 |
JOHN BACHMAN NOW: 163 |
BLUE BLOODS: 158 |
| 1p | AMERICA REPORTS: 1502 |
CNN NEWSROOM: 718 |
CHRIS JANSING REPORTS: 537 |
— | BLUE BLOODS: 221 |
| 2p | AMERICA REPORTS: 1472 |
CNN NEWSROOM: 628 |
KATY TUR REPORTS: 626 |
AMERICAN AGENDA: 137 |
BLUE BLOODS: 209 |
| 3p | STORY, THE: 1496 |
CNN NEWSROOM: 598 |
HALLIE JACKSON REPORTS: 664 |
— | BLUE BLOODS: 271 |
| 4p | YOUR WORLD W/NEIL CAVUTO: 1514 |
LEAD WITH JAKE TAPPER: 658 |
DEADLINE:WHITE HOUSE: 1166 |
CHRIS SALCEDO SHOW, THE: 181 |
BLUE BLOODS: 351 |
| 5p | FIVE, THE: 2892 |
SITUATION ROOM: 695 |
— | SPICER & CO: 192 |
NEWSNATION: RUSH HOUR: 147 |
| 6p | SPECIAL RPT W/BRET BAIER: 1990 |
SITUATION ROOM: 566 |
BEAT W/ARI MELBER: 1163 |
RECORD WITH GRETA VAN SUS: 191 |
NEWSNATION: RUSH HOUR: 83 |
| 7p | JESSE WATTERS PRIMETIME: 2304 |
ERIN BURNETT OUTFRONT: 583 |
REIDOUT: 948 |
ROB SCHMITT TONIGHT: 260 |
ON BALANCE W/ VITTERT: 47 |
| 8p | TUCKER CARLSON TONIGHT: 2137 |
ANDERSON COOPER 360: 603 |
ALL IN W/ CHRIS HAYES: 1097 |
ERIC BOLLING THE BALANCE: 443 |
NEWSNATION PRIME: 58 |
| 9p | HANNITY: 1598 |
CNN TONIGHT: 500 |
MSNBC PRIME: 1226 |
PRIME NEWS: 651 |
DAN ABRAMS LIVE: 78 |
| 10p | INGRAHAM ANGLE, THE: 1561 |
CNN TONIGHT: 469 |
LAST WORD W/ L. ODONNELL: 898 |
GREG KELLY REPORTS: 650 |
BANFIELD: 83 |
| 11p | GUTFELD!: 1951 |
CNN SPECIAL REPORT: 456 |
11TH HOUR W/ S. RUHLE: 831 |
ROB SCHMITT TONIGHT: 199 |
NEWSNATION TONIGHT: 68 |
25-54 Demo (thousands)
| ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
| 6a | FOX AND FRIENDS: 128 |
NEW DAY: 45 |
MORNING JOE: 93 |
CONVERSATIONS WITH NANCY: 1 |
EARLY MORNING: 0 |
| 7a | FOX AND FRIENDS: 187 |
NEW DAY: 55 |
— | WAKE UP AMERICA: 8 |
MORNING IN AMERICA: 2 |
| 8a | FOX AND FRIENDS: 185 |
NEW DAY: 91 |
— | — | — |
| 9a | AMERICAS NEWSROOM: 239 |
CNN NEWSROOM: 111 |
MORNING JOE: 86 |
NATIONAL REPORT: 16 |
— |
| 10a | AMERICAS NEWSROOM: 254 |
CNN NEWSROOM: 123 |
JOSE DIAZ-BALART REPORTS: 46 |
— | BLUE BLOODS: 5 |
| 11a | FAULKNER FOCUS, THE: 223 |
AT THIS HOUR: 130 |
MSNBC REPORTS- LIVE: 31 |
— | BLUE BLOODS: 18 |
| 12p | OUTNUMBERED: 287 |
INSIDE POLITICS: 125 |
ANDREA MITCHELL REPORTS: 40 |
JOHN BACHMAN NOW: 26 |
BLUE BLOODS: 23 |
| 1p | AMERICA REPORTS: 266 |
CNN NEWSROOM: 145 |
CHRIS JANSING REPORTS: 68 |
— | BLUE BLOODS: 24 |
| 2p | AMERICA REPORTS: 256 |
CNN NEWSROOM: 103 |
KATY TUR REPORTS: 59 |
AMERICAN AGENDA: 24 |
BLUE BLOODS: 18 |
| 3p | STORY, THE: 275 |
CNN NEWSROOM: 96 |
HALLIE JACKSON REPORTS: 59 |
— | BLUE BLOODS: 26 |
| 4p | YOUR WORLD W/NEIL CAVUTO: 245 |
LEAD WITH JAKE TAPPER: 116 |
DEADLINE:WHITE HOUSE: 116 |
CHRIS SALCEDO SHOW, THE: 26 |
BLUE BLOODS: 33 |
| 5p | FIVE, THE: 374 |
SITUATION ROOM: 123 |
— | SPICER & CO: 43 |
NEWSNATION: RUSH HOUR: 14 |
| 6p | SPECIAL RPT W/BRET BAIER: 254 |
SITUATION ROOM: 105 |
BEAT W/ARI MELBER: 126 |
RECORD WITH GRETA VAN SUS: 27 |
NEWSNATION: RUSH HOUR: 6 |
| 7p | JESSE WATTERS PRIMETIME: 279 |
ERIN BURNETT OUTFRONT: 116 |
REIDOUT: 107 |
ROB SCHMITT TONIGHT: 43 |
ON BALANCE W/ VITTERT: 3 |
| 8p | TUCKER CARLSON TONIGHT: 294 |
ANDERSON COOPER 360: 108 |
ALL IN W/ CHRIS HAYES: 104 |
ERIC BOLLING THE BALANCE: 48 |
NEWSNATION PRIME: 6 |
| 9p | HANNITY: 197 |
CNN TONIGHT: 93 |
MSNBC PRIME: 122 |
PRIME NEWS: 71 |
DAN ABRAMS LIVE: 3 |
| 10p | INGRAHAM ANGLE, THE: 166 |
CNN TONIGHT: 66 |
LAST WORD W/ L. ODONNELL: 88 |
GREG KELLY REPORTS: 78 |
BANFIELD: 4 |
| 11p | GUTFELD!: 283 |
CNN SPECIAL REPORT: 73 |
11TH HOUR W/ S. RUHLE: 119 |
ROB SCHMITT TONIGHT: 32 |
NEWSNATION TONIGHT: 3 |
As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 demo.
Total viewers:
CNN: 518,000
Fox News: 1.54 million
MSNBC: 788,000
25-54 Demo:
CNN: 93,000
Fox News: 231,000
MSNBC: 83,000
Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.
Total viewers:
CNN: 524,000
Fox News: 1.76 million
MSNBC: 1.07 million
25-54 Demo:
CNN: 89,000
Fox News: 219,000
MSNBC: 105,000
For more ratings information and analysis go to ShowBuzz Daily.