Cable News Ratings Monday, October 4: The Lead, Guest-Hosted By Pamela Brown, Scores Highest on CNN in Demo

Mediaite StaffOct 5th, 2021, 5:40 pm
 

CNN's Pamela Brown

CNN’s The Lead scored the highest numbers in the key 25-54 demographic of any show on the cable news network Monday.

At 4 pm, The Lead — guest-anchored by Pamela Brown — got 197,000 viewers in the demo, ahead of CNN’s primetime shows, and 707,000 viewers overall.

Deadline: White House averaged 118,000 viewers in the demo from 4-6 p.m., but beat CNN in both hours with 1.36 million total viewers.

However, Fox News continued to dominate overall. Your World with Neil Cavuto scored 1.55 million total viewers and 288,000 in the demo.

Here is a full breakdown of Monday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
858		 NEW DAY:
324		 MORNING JOE:
768		 DIAMOND AND SILK CRYSTAL:
13		 MURDER, SHE WROTE:
25
7a FOX AND FRIENDS:
1168		 NEW DAY:
407		 — WAKE UP AMERICA:
101		 MORNING IN AMERICA:
22
8a FOX AND FRIENDS:
1489		 NEW DAY:
409		 — — —
9a AMERICAS NEWSROOM:
1704		 CNN NEWSROOM:
453		 STEPHANIE RUHLE REPORTS:
756		 NATIONAL REPORT:
163		 —
10a AMERICAS NEWSROOM:
1726		 CNN NEWSROOM:
562		 JOSE DIAZ-BALART REPORTS:
596		 — —
11a FAULKNER FOCUS, THE:
1719		 AT THIS HOUR:
686		 CRAIG MELVIN REPORTS:
662		 — —
12p OUTNUMBERED:
1952		 INSIDE POLITICS:
663		 ANDREA MITCHELL REPORTS:
731		 JOHN BACHMAN NOW:
137		 —
1p AMERICA REPORTS:
1703		 CNN NEWSROOM:
643		 MTP DAILY:
660		 — —
2p AMERICA REPORTS:
1649		 CNN NEWSROOM:
685		 KATY TUR REPORTS:
579		 AMERICAN AGENDA:
171		 —
3p STORY, THE:
1518		 CNN NEWSROOM:
745		 HALLIE JACKSON REPORTS:
620		 — —
4p YOUR WORLD W/NEIL CAVUTO:
1547		 LEAD WITH JAKE TAPPER:
707		 DEADLINE:WHITE HOUSE:
1359		 ERIC BOLLING THE BALANCE:
270		 —
5p FIVE, THE:
3461		 SITUATION ROOM:
689		 — CHRIS SALCEDO SHOW, THE:
292		 NEWSNATION: RUSH HOUR:
108
6p SPECIAL RPT W/BRET BAIER:
2528		 SITUATION ROOM:
624		 BEAT W/ARI MELBER:
1243		 SPICER & CO:
304		 DONLON REPORT, THE:
44
7p FOX NEWS PRIMETIME:
2151		 ERIN BURNETT OUTFRONT:
890		 REIDOUT:
1178		 GREG KELLY REPORTS:
420		 ON BALANCE W/ VITTERT:
16
8p TUCKER CARLSON TONIGHT:
3195		 ANDERSON COOPER 360:
890		 ALL IN W/ CHRIS HAYES:
1375		 STINCHFIELD:
291		 DAN ABRAMS LIVE:
28
9p HANNITY:
2652		 ANDERSON COOPER 360:
662		 RACHEL MADDOW SHOW:
1772		 CORTES & PELLEGRINO:
145		 NEWSNATION PRIME:
45
10p INGRAHAM ANGLE, THE:
2222		 DON LEMON TONIGHT:
610		 LAST WORD W/ L. ODONNELL:
1229		 ROB SCHMITT TONIGHT:
160		 BANFIELD:
45
11p GUTFELD!:
1816		 DON LEMON TONIGHT:
409		 11TH HOUR W/B. WILLIAMS:
879		 GREG KELLY REPORTS:
155		 ON BALANCE W/ VITTERT:
19

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
107		 NEW DAY:
81		 MORNING JOE:
91		 DIAMOND AND SILK CRYSTAL:
6		 MURDER, SHE WROTE:
8
7a FOX AND FRIENDS:
203		 NEW DAY:
89		 — WAKE UP AMERICA:
8		 MORNING IN AMERICA:
4
8a FOX AND FRIENDS:
211		 NEW DAY:
83		 — — —
9a AMERICAS NEWSROOM:
213		 CNN NEWSROOM:
105		 STEPHANIE RUHLE REPORTS:
85		 NATIONAL REPORT:
13		 —
10a AMERICAS NEWSROOM:
238		 CNN NEWSROOM:
102		 JOSE DIAZ-BALART REPORTS:
69		 — —
11a FAULKNER FOCUS, THE:
274		 AT THIS HOUR:
109		 CRAIG MELVIN REPORTS:
64		 — —
12p OUTNUMBERED:
277		 INSIDE POLITICS:
117		 ANDREA MITCHELL REPORTS:
75		 JOHN BACHMAN NOW:
21		 —
1p AMERICA REPORTS:
256		 CNN NEWSROOM:
100		 MTP DAILY:
75		 — —
2p AMERICA REPORTS:
270		 CNN NEWSROOM:
118		 KATY TUR REPORTS:
76		 AMERICAN AGENDA:
22		 —
3p STORY, THE:
266		 CNN NEWSROOM:
167		 HALLIE JACKSON REPORTS:
59		 — —
4p YOUR WORLD W/NEIL CAVUTO:
288		 LEAD WITH JAKE TAPPER:
197		 DEADLINE:WHITE HOUSE:
118		 ERIC BOLLING THE BALANCE:
31		 —
5p FIVE, THE:
564		 SITUATION ROOM:
177		 — CHRIS SALCEDO SHOW, THE:
53		 NEWSNATION: RUSH HOUR:
9
6p SPECIAL RPT W/BRET BAIER:
442		 SITUATION ROOM:
167		 BEAT W/ARI MELBER:
142		 SPICER & CO:
41		 DONLON REPORT, THE:
2
7p FOX NEWS PRIMETIME:
409		 ERIN BURNETT OUTFRONT:
195		 REIDOUT:
102		 GREG KELLY REPORTS:
66		 ON BALANCE W/ VITTERT:
1
8p TUCKER CARLSON TONIGHT:
576		 ANDERSON COOPER 360:
190		 ALL IN W/ CHRIS HAYES:
156		 STINCHFIELD:
69		 DAN ABRAMS LIVE:
1
9p HANNITY:
415		 ANDERSON COOPER 360:
147		 RACHEL MADDOW SHOW:
189		 CORTES & PELLEGRINO:
24		 NEWSNATION PRIME:
11
10p INGRAHAM ANGLE, THE:
319		 DON LEMON TONIGHT:
132		 LAST WORD W/ L. ODONNELL:
129		 ROB SCHMITT TONIGHT:
30		 BANFIELD:
7
11p GUTFELD!:
297		 DON LEMON TONIGHT:
113		 11TH HOUR W/B. WILLIAMS:
93		 GREG KELLY REPORTS:
44		 ON BALANCE W/ VITTERT:
1

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 category.

Total viewers:

CNN: 568,000

Fox News: 1.77 million

MSNBC: 888,000

25-54 Demo:

CNN: 125,000

Fox News: 286,000

MSNBC: 94,000

Here are the prime time averages— encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 721,000

Fox News: 2.69 million

MSNBC: 1.46 million

25-54 Demo:

CNN: 156,000

Fox News: 437,000

MSNBC: 158,000

For more ratings information and analysis go to ShowBuzz Daily.

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