On MSNBC, Ed Show Beats Chris Matthews–Twice

Cable news ratings, December 10, 2010:

•MSNBC’s Ed Schultz has Chris Matthews as a lead-in and lead-out, and on Friday, he outperformed both airings of Hardball–beating the 5 p.m. Hardball by 44,000 viewers 25-54, and the 6 p.m. Hardball by 10,000.

•At CNN, John King, USA delivered 141,000 viewers 25-54, but 35,000 of those viewers decided not to stick around for Parker Spitzer. By 9 p.m., viewers were back in time for Larry King, who beat Parker Spitzer by 33,000 viewers 25-54.
Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 394	Blitzer 183	Matthews 204	Showbiz 107
6 pm	Baier 365	Blitzer 156	Ed Show 248	Prime 111
7 pm	Shep 430	King, USA 141	Matthews 238	Issues 135
8 pm	O’Reilly 631	ParkerSpitzer 106	Olbermann 288	Grace 199
9 pm	Hannity 465	King 139	Maddow 269	Behar 104
10 pm	Van Susteren 330	Cooper 155	Lockup 229	Grace 98
11 pm	O’Reilly 277	Cooper 122	Lockup 260	Showbiz 67
TOTAL DAY	316	132	181	123
PRIME TIME	476	134	262	132
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 1845	Blitzer 725	Matthews 809	Showbiz 219
6 pm	Baier 1796	Blitzer 586	Ed Show 881	Prime 271
7 pm	Shep 1815	King, USA 469	Matthews 739	Issues 441
8 pm	O’Reilly 2576	ParkerSpitzer 507	Olbermann 1107	Grace 790
9 pm	Hannity 1847	King 651	Maddow 927	Behar 373
10 pm	Van Susteren 1648	Cooper 671	Lockup 500	Grace 321
11 pm	O’Reilly 1225	Cooper 389	Lockup 526	Showbiz 212
TOTAL DAY	1376	455	511	316
PRIME TIME	2024	610	845	487
Data by Nielsen Media Research. Live and same day (DVR) data

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