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Chips Ahoy Cookies Brutally Mocks Snowflakes Triggered By Their Mother’s Day Video Featuring Drag Queen

Chips Ahoy! has emerged as an unlikely culture war champion, as the cookie brand faced down a reactionary backlash to its Mother’s Day social media campaign by mocking people who were offended by a video featuring RuPaul’s Drag Race star Vanessa Vanjie.

It all started with a tweet that read “#HappyMothersDay to your moms, your drag moms and everyone who celebrates you being YOU,” and which was accompanied by a video of Vanjie extolling the virtues of mothers of every kind:

That message of inclusion did not sit well with the usual suspects, and even compelled one of them, Federalist contributor David Reaboi, to rush to a grocery store to pose with a package of the cookies:

Other Twitter users mocked the reactionaries, and in a social media age twist, Chips Ahoy! joined in on the backlash to the backlash:

You know you’re having a bad day when the cookies are dunking on you.

This clap-back from Chips Ahoy! won’t likely dissuade the Reabois of the world the next time they decide to cry over spilt milk, and it doesn’t necessarily negate criticism of the hollowness of brand activism.

But it is a sign of the times that when brands are confronted with fear of inclusion, they see, as their most profitable response, “That’s the way the cookie crumbles.”

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