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On Night Of Casey Anthony Verdict, HLN Attracts Millions, As Cooper Wins 10 P.M. And Morgan Beats Maddow

Cable news ratings, July 5, 2011:

•On the day of the verdict in the Casey Anthony trial, HLN set an all-time record for viewership, with a total audience of more than five million viewers at 2:15 p.m. when the verdict was revealed. In the evening, HLN had easily won primetime (viewers 25-54) and had noteworthy audiences for Special Report (898,000 viewers 25-54), Prime News (982,000), Issues (900,000) and Dr. Drew (940,000). HLN’s Nancy Grace, whose name became synonymous with coverage of the trial, had the highest-rated hour in cable news Tuesday night, with an average audience of 1,315,000 viewers 25-54 and nearly three million total viewers.

•In the wake of HLN’s massive audience on verdict day, Fox News slipped to second place overall in terms of viewers 25-54, and MSNBC dropped to fourth. CNN’s Anderson Cooper won the 10 p.m. hour with the highest rated hour outside of HLN (618,000 viewers 25-54). The network’s Piers Morgan also had a solid night, easily beating MSNBC’s Rachel Maddow and coming within 34,000 viewers of Fox’s Sean Hannity.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Special

454

Blitzer

301

Matthews

231

Special

898

6 pm Baier

468

Blitzer

342

Live

144

Prime

982

7 pm Shep

513

King, USA

288

Matthews

218

Issues

900

8 pm O’Reilly

747

InTheArena

282

O’Donnell

192

Grace

1315

9 pm Hannity

540

Morgan

506

Maddow

291

DrDrew

940

10 pm Van Susteren

561

Cooper

618

Schultz

319

Grace

507

11 pm O’Reilly

463

Cooper

495

Special

279

Showbiz

394

TOTAL DAY 385 266 180 665
PRIME TIME 616 469 268 901
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Special

1556

Blitzer

1048

Matthews

859

Special

2337

6 pm Baier

1866

Blitzer

904

Live

631

Prime

2219

7 pm Shep

1704

King, USA

749

Matthews

804

Issues

1995

8 pm O’Reilly

3128

InTheArena

778

O’Donnell

833

Grace

2930

9 pm Hannity

1878

Morgan

1204

Maddow

906

DrDrew

2325

10 pm Van Susteren

1879

Cooper

1393

Schultz

864

Grace

1234

11 pm O’Reilly

1407

Cooper

916

Special

578

Showbiz

947

TOTAL DAY 978 340 434 1139
PRIME TIME 1945 437 745 1716
Data by Nielsen Media Research. Live and same day (DVR) data

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