On Night Of Casey Anthony Verdict, HLN Attracts Millions, As Cooper Wins 10 P.M. And Morgan Beats Maddow
Cable news ratings, July 5, 2011:
•On the day of the verdict in the Casey Anthony trial, HLN set an all-time record for viewership, with a total audience of more than five million viewers at 2:15 p.m. when the verdict was revealed. In the evening, HLN had easily won primetime (viewers 25-54) and had noteworthy audiences for Special Report (898,000 viewers 25-54), Prime News (982,000), Issues (900,000) and Dr. Drew (940,000). HLN’s Nancy Grace, whose name became synonymous with coverage of the trial, had the highest-rated hour in cable news Tuesday night, with an average audience of 1,315,000 viewers 25-54 and nearly three million total viewers.
•In the wake of HLN’s massive audience on verdict day, Fox News slipped to second place overall in terms of viewers 25-54, and MSNBC dropped to fourth. CNN’s Anderson Cooper won the 10 p.m. hour with the highest rated hour outside of HLN (618,000 viewers 25-54). The network’s Piers Morgan also had a solid night, easily beating MSNBC’s Rachel Maddow and coming within 34,000 viewers of Fox’s Sean Hannity.
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 5 pm | Special
454 |
Blitzer
301 |
Matthews
231 |
Special
898 |
| 6 pm | Baier
468 |
Blitzer
342 |
Live
144 |
Prime
982 |
| 7 pm | Shep
513 |
King, USA
288 |
Matthews
218 |
Issues
900 |
| 8 pm | O’Reilly
747 |
InTheArena
282 |
O’Donnell
192 |
Grace
1315 |
| 9 pm | Hannity
540 |
Morgan
506 |
Maddow
291 |
DrDrew
940 |
| 10 pm | Van Susteren
561 |
Cooper
618 |
Schultz
319 |
Grace
507 |
| 11 pm | O’Reilly
463 |
Cooper
495 |
Special
279 |
Showbiz
394 |
| TOTAL DAY | 385 | 266 | 180 | 665 |
| PRIME TIME | 616 | 469 | 268 | 901 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 5 pm | Special
1556 |
Blitzer
1048 |
Matthews
859 |
Special
2337 |
| 6 pm | Baier
1866 |
Blitzer
904 |
Live
631 |
Prime
2219 |
| 7 pm | Shep
1704 |
King, USA
749 |
Matthews
804 |
Issues
1995 |
| 8 pm | O’Reilly
3128 |
InTheArena
778 |
O’Donnell
833 |
Grace
2930 |
| 9 pm | Hannity
1878 |
Morgan
1204 |
Maddow
906 |
DrDrew
2325 |
| 10 pm | Van Susteren
1879 |
Cooper
1393 |
Schultz
864 |
Grace
1234 |
| 11 pm | O’Reilly
1407 |
Cooper
916 |
Special
578 |
Showbiz
947 |
| TOTAL DAY | 978 | 340 | 434 | 1139 |
| PRIME TIME | 1945 | 437 | 745 | 1716 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
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