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Poll: More Than Half Of Likely Voters Have Never Heard Of Rachel Maddow

» 56 comments

A new joint poll from Politico and George Washington University Battleground Poll about the upcoming midterms has a lot of expected results and one or two surprising ones. Here are the not surprising ones first. The country is angry with Obama (“only 38 percent of respondents said Obama deserves to be reelected”) and increasingly uncertain about Sarah Palin.

Voters would back Obama over Palin if the [2012] vote were today, and support for her is weak in the Midwest and the Northeast. But Palin’s problems run deeper: 58 percent said her actions since resigning as Alaska governor in 2009 have made them less likely to vote for her for president.

Also not surprising: Fox News hosts wield a great deal of influence over the political discourse in this country:

Bill O’Reilly was rated as having, by far, the greatest positive impact, with 49 percent of respondents rating him positively, and 32 percent negatively. Glenn Beck was the second most-positively rated personality, with 38 percent of respondents saying he had a positive impact, and 32 percent saying he had a negative impact.

Rush Limbaugh meanwhile is losing steam and far more people dislike him than like him (36%-52%). Here’s the surprising part however: Very few people polled had heard of Rachel Maddow.

MSNBC’s personalities were largely ranked as unknown by respondents: 70 percent said they had never heard of Ed Schultz, 55 percent said they had never heard of Rachel Maddow and 42 percent said they had never heard of Keith Olbermann.

Of course there is the old quality vs. quantity argument to be made in regards to Maddow and Olbermann (Schultz is obviously not a surprise). As in, the people who watch MSNBC (and this includes Morning Joe) tend to be the tastemakers and therefore their influence is hard to measure in polls such as these. Even so, the numbers are surprisingly low. Meanwhile, 34% of those polled said they’d never heard of Jon Stewart. Full results here.

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  • Big Eddie

    “…Few voters have heard of Rachel Maddow … ” …And those are the lucky ones …

  • m

    Says a lot about the conservative media versus the liberal media. Conservative media in this country dominate the discourse.

  • Cecelia

    Oh, dear! What, oh, what will become of the republic?!…

  • Cecelia

    “Here’s the surprising [my italics] part however: Very few people polled had heard of Rachel Maddow.”

    If this doesn’t tell you every thing you need to know about Mediaite, nothing does…

  • Cecelia

    MSNBC the cable network of the elite tastemakers….

    Wonder if they’ll go with THAT promo!

  • Scott_in_MI

    “the people who watch MSNBC (and this includes Morning Joe) tend to be the tastemakers”

    Is there a bigger unabashed liberal on this site than MacNicol? At least attempt to be objective.

  • Puter Boi

    hmmmmmmmmmmmmmmm….isn’t Ed Shultz that ..

    “out of touch, smug bully” and, ultimately, nothing more than a “cold-hearted fat slob” who, “when he doesn’t like what he hears, he accuses the other side of shouting.” ???

    Oh wait…….

  • http://www.facebook.com/people/Matt-Herrick/100000969560328 Matt Herrick

    MSNBC can have the “tastemakers”. I’ll take the voters.

  • StandUp

    More Than Half Of Likely Voters Have Never Heard Of Rachel Maddow

    and the rest want to forget they ever heard of her!!

  • soccermom

    Scott in MI says:

    Is there a bigger unabashed liberal on this site than MacNicol? At least attempt to be objective.

    There is one that at least equals her, but if I say his name, he may ban me again, so I’ll keep quiet!

    As for Rachel being unknown, now that has to be a little bit embarrassing! If they had labeled her as the MSNBS host that most resembles Bob Sagat, I think more people would know who you mean. (btw, I can say that without being called a bigot because she herself said she looks like a man, so take it up with her, libs!)

  • Not Your Typical New Yorker

    Mediaite bans commenters?…how petty, how small.

  • StandUp

    “the people who watch MSNBC (and this includes Morning Joe) tend to be the tastemakers”

    Prove it. Please cite a scientific, reputable, unbiased study.

    Maddow, Schultz, & Olby present FAR left opinions that their watchers already agree with. They just do not convince the undecided with their hate-spewing, lies, snarky smartass comments, and the insults that they throw at large groups of Americans.

    OTOH- Fox viewers are searching for answers that makes sense in all this chaos – and they find it. They are not yelled at, called names or insulted. They are presented with both sides and allowed to make up their own minds. When does MSNBC EVER present both sides??

    “tastemakers” of what? dung?

  • Pablo

    StandUp said:
    “the people who watch MSNBC (and this includes Morning Joe) tend to be the tastemakers”

    Prove it. Please cite a scientific, reputable, unbiased study.

    Hell, any reasonable argument would be nice. Wishful thinking doesn’t cut it.

  • right-is-wrong

    StandUp said:
    OTOH- Fox viewers are searching for answers that makes sense in all this chaos – and they find it. They are not yelled at, called names or insulted.

    First joke of the day
    HA

  • BlackWidow

    soccermom said:
    Scott in MI says: Is there a bigger unabashed liberal on this site than MacNicol? At least attempt to be objective. There is one that at least equals her, but if I say his name, he may ban me again, so I’ll keep quiet! As for Rachel being unknown, now that has to be a little bit embarrassing! If they had labeled her as the MSNBS host that most resembles Bob Sagat, I think more people would know who you mean. (btw, I can say that without being called a bigot because she herself said she looks like a man, so take it up with her, libs!)

    Hello Michele. It isn’t difficult to tell who you really are! What a stupid site that let’s people have as many screen names as they wish.

  • http://www.facebook.com/people/Steven-Tyler/100001071466947 Steven Tyler

    Uhm, Because NO ONE watches MSNBC. People only know Keith Olbermann because of his tenure with ESPN

  • soccermom

    Black Widow says:

    Hello Michele. It isn’t difficult to tell who you really are! What a stupid site that let’s people have as many screen names as they wish.

    I wasn’t trying to hide it. In fact, I only have 2, the one I had before I was banned for calling them out and the one I resurrected myself as. You and Iris can continue to think I have multiple screen names, but I don’t.

  • StandUp

    Left-is-wrong said:
    First joke of the dayHA

    What show on Fox are you watching where the host insults and calls you names?
    MSNBC hosts have in the past insulted an entire state because of an election result.

  • http://www.facebook.com/people/Ruth-Gretzinger/596613915 Ruth Gretzinger

    wait a minute. 34% of the people polled have never heard of Jon Stewart? who the heck ARE these people?

  • jukin3

    Ever notice how all of the ultra-liberal MSNBC only has white males as their prime time stars?

  • Cancon1

    I am confused also. I looked at the Picture that ran on this one. Keith is on the left right? “Tastemakers”, man is that sweet. You know that they read every posting at this site because there are like 10 comments per article and the authors have been working their asses off all weekend. Can I be a Tastemaker too? Really, I want this title. Then I can put it on business cards, Tastemaker. I love that!

  • murf

    “Among cable news channels, Fox was the clear winner, with 42 percent of respondents saying it is their main source, compared with 30 percent who cited CNN and 12 percent who rely on MSNBC. “ Politico Poll

    Only 12% get their news from MSNBC !

  • Azarkhan

    “As in, the people who watch MSNBC (and this includes Morning Joe) tend to be the tastemakers”

    If that is not a condescending, elitist statement, I don’t know what is.

  • Not Your Typical New Yorker

    Ruth Gretzinger said:
    wait a minute. 34% of the people polled have never heard of Jon Stewart? who the heck ARE these people?

    Those would be Americans…reality just slapped you in the face, eh?

    Ha!

  • Thelonious Funk

    I’m a little confused. Only some of this poll supports my preconceived notions. How do I know that I can trust it?

  • musiccityvic

    I thought it was a “Center Left” country according to the Progressives. I think EVERYONE should tune in to MSNBC for a week or two. Conservatism numbers would increase dramatically.

  • Hugo Daun

    Thelonious Funk said:
    I’m a little confused. Only some of this poll supports my preconceived notions. How do I know that I can trust it?

    Good point.

    Best to wait and see what Fox News has to say about this first.

  • Azarkhan

    StandUp said:
    “the people who watch MSNBC (and this includes Morning Joe) tend to be the tastemakers”
    Prove it. Please cite a scientific, reputable, unbiased study.

    What Glynnis is referring to is the leftist intellgentsia in New York City, Washington, DC, and Los Angeles. For them, the rest of America is just fly-over country, not to be taken seriously.

  • philipjames

    considering a minuscule amount of the total American population watches these two dolts, what’s the surprise?
    what is population of US? 300 million? ABC, NBC, etc. only get 5 – 8 million viewers on average…
    these two dolts get around 200k – 400k right? and basically the same people each time..
    the only reason people may have heard of them is because they may have heard there were two idiot wacko left wing idiots in comedy called Maddow and Olberhman…

  • Bill Mahwer

    Even more unlikely voters have heard of her or MSNBC.

  • Bill Mahwer

    jukin3 said:
    Ever notice how all of the ultra-liberal MSNBC only has white males as their prime time stars?

    Have to agree. Where is MSNBC’s Blacks hosts? How about Muslim hosts?

    MSNBC
    Unfair and Unbalanced

  • notsofast

    And the one’s who have heard of her wish they hadn’t!!!

  • notsofast

    “Also not surprising: Fox News hosts wield a great deal of influence over the political discourse in this country: ”

    What? That can’t be!

    Many libs here say no one watches FOX!

  • tatboy

    Tastemakers… Really? What a tool.

  • possibly

    I get amazed at the great numbers of stupid Americans.

  • fallenchicken

    The far right is the only audience fox news has. Nobody else listens to what fox news has to say, especially not the “tastemakers.” Fox news will always appeal to their audience, an audience that is more likely to watch cable news: Old white people. The cable channel you worship so much isn’t as important as you think it is.

  • GLINK1

    Please do another article to explain what you think a “taste setter” is.

  • tatboy

    GLINK1 said:
    Please do another article to explain what you think a “taste setter” is.

    It’s “tastmakers” GLINK1… they’re VERY important people. Not like you and me… the low-lifes in midwest, flyover worthless part of America… according to Glynnis anyway. They “matter”.

  • Mr.Papshmer

    Ruth Gretzinger said:
    wait a minute. 34% of the people polled have never heard of Jon Stewart? who the heck ARE these people?

    They’re called people who don’t turn on the Comedy Channel when they’re looking for news.

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    The uber wealthy better hope it stays that way because if more voters listen to Rachel, these folks will see a tax policy that will not favor them any more.

  • Azarkhan

    Video: “The Daily Show” humiliates union for using … non-union picketers

    http://www.thedailyshow.com/watch/mon-september-20-2010/working-stiffed

  • Mr.Papshmer

    GlennBeckReview said:
    The uber wealthy better hope it stays that way because if more voters listen to Rachel, these folks will see a tax policy that will not favor them any more.

    The fortunate thing is, most people don’t think like you do. The owner of my company is very wealthy, and owns many showrooms throughout the west and mountain states. His company provides me with a comfortable middle class income. Explain to me why I should root for the government to stick it to him more than they do now.

    Fact is, it’s the jealous, the losers, and the lazy who make up the bulk of progressive thought in this country. Which one are you?

  • Fox News: We proudly pander to Teabaggers

    soccermom said:
    soccermom

    Michelle from the Utah kingdom,

    I would like to recommend that your next sockpuppet be named LazyMom or BloggingAllDayMom.

  • CAconservative

    And the other half is trying to forget they ever did! The Liberal news shows have worked hard to earn their share of the news-audience. OK, so combined they don’t come close to equaling O’Reilly but, hey, for shows that feature really untalented people, spuing hate filled nonsense daily, and getting paid for it, is not a bad deal.

  • Azarkhan

    Among cable news channels, Fox was the clear winner, with 42 percent of respondents saying it is their main source, compared with 30 percent who cited CNN and 12 percent who rely on MSNBC.
    —-
    How did it get to this state? After all, NBC had a long history in television news, starting decades before CNN and even longer than Fox. Its partnership with Microsoft should have given the cable news network a distinct advantage in the New Media world. Their roster of news anchors, present and future, should have immediately challenged CNN for primacy and marginalized Fox, who may have had cash but relatively fewer newsgathering resources in the US when it launched.

    Under the direction of GE’s Jeff Immelt, though, NBC’s cable network went for the full-insane demographic. Fox took CNN’s talking-head format and simply reversed the bias, although Fox rightly argues that it presents more opposing viewpoints than CNN did as part of their establishment talent and not just occasional guests and party spinmeisters. NBC decided to emulate Air America with its cable lineup instead, perhaps seeing some opportunity in the last Bush term to capitalize on his unpopularity and become a center of opposition opinion.

    Rather than accomplish that, the decision by NBC and its parent GE has not just destroyed MSNBC’s credibility but also NBC’s as well…The wonder is that GE and NBC apparently seem content to alienate 88% of the viewing audience with its trainwreck theater.

    http://hotair.com/archives/2010/09/27/poll-among-cable-news-networks-msnbc-trusted-by-12/

    PS: I’ve emailed Ed Morrissey about the importance of “tastemakers”, but so far no response.

  • Nachi

    Why would we be surprised?? Those people are semi-litterate and comprise most of the Republiscum “base.” They are busy watching FOX or Operation Repo or King Of Thee Hill, et al. They are our National Debris.

  • disgusted

    Who??..??

  • Mr.Papshmer

    Nachi said:
    Why would we be surprised?? Those people are semi-litterate and comprise most of the Republiscum “base.” They are busy watching FOX or Operation Repo or King Of Thee Hill, et al. They are our National Debris.

    The closer November gets, the more bitter the left becomes. You guys had your chance, bub. Progressives crawled out from under their rocks and from out of the shadows, and Americans saw you. And they don’t like it. Your political philosophy comprises a fringe minority, and as right as you think you may be, you’re wrong in the eyes of most people. Almost all “tastemakers” are.

  • Arkansas Steve

    Ah, the good ol days.
    When there were not one, but two Sundance channels on my old fashioned Comcast cable.
    And one of the channels showed something called AIR AMERICA, which I occasionally dabbled in. (Kind of like checking out MSNBC today)
    And on Air America were two “citizens” busily excusing any Democratic bad behavior & spending an hour critisizing a Republican misstep or poorly parsed phrase.
    And these two “citizens” were named Al Franken & Rachel Maddow. They spoke softly, but their words were scary. You see, they wanted to tell their viewers how to live & think. Rachel didn’t actually think much then, she was kind of a sidekick to funny voiced Al.

    The moral to this fairy tale is: If you bankrupt your company (Air America), you can move on and attempt to bankrupt something bigger, like the United States. Ah, the Democratic party, where failure is not only accepted, but considered a step to bigger things.

  • Arkansas Steve

    Not Your Typical New Yorker said:
    Mediaite bans commenters?…how petty, how small.

    I’ve only been here a few months, but I hope nobody is banned because of their views. On the other hand, I’ve seen more than a few who thoughtlessly curse & use Mediaite is an instant messaging site.

    Maybe they could rate all commenters & expel those with over 90% disapproval rates. That would get rid of 2-3 jerks I wouldn’t miss.

  • Liberty_Hound

    Mr.Papshmer said:
    The fortunate thing is, most people don’t think like you do. The owner of my company is very wealthy, and owns many showrooms throughout the west and mountain states. His company provides me with a comfortable middle class income. Explain to me why I should root for the government to stick it to him more than they do now.

    Fact is, it’s the jealous, the losers, and the lazy who make up the bulk of progressive thought in this country. Which one are you?

    Ditto..,,Don’t cut GBR any slack…He’s a Marxist.

  • Liberty_Hound

    musiccityvic said:
    I thought it was a “Center Left” country according to the Progressives. I think EVERYONE should tune in to MSNBC for a week or two. Conservatism numbers would increase dramatically.

    musiccityvic, I’m sorry, I tried. I can’ t get to 2 minutes before I want to puke never mind 2 weeks. I guess you have to get past the gag factor, I can’t.

    By the way who is Rachel Maddow? I never heard of her. Oh, I remember I used to think the name was Ralph Maddow until someone told me its a she not a he. Then I responded, “Really”! Oh well, that was a while back. My bad.

  • Karol

    Those who never heard of Rachel Maddow are not missing a thing.

  • Liberty_Hound

    jukin3 said:
    tastemakers

    Yep.. And that includes Maddow..sort of…

  • http://www.nukethefridge.com MartiniShark

    Of course there is the old quality vs. quantity argument to be made in regards to Maddow and Olbermann. As in, the people who watch MSNBC (and this includes Morning Joe) tend to be the tastemakers and therefore their influence is hard to measure in polls such as these.

    Glynnis I swear, I have tried. I know from where you come from politically and have used the salt grain any time I’ve read your pieces. But you do not seem to even pretend to approach things objectively. I cannot think of a single piece you have written on Ms. Maddow that falls below the description of “fawning”. Seriously, it borders on parody to the extent you possibly use your pom-pom handles to type these pieces. Anyway, I think I am done with these smoke-blows which you constantly put out — I just cannot do it any more.

  • http://www.facebook.com/people/Dane-Jackson/1140902213 Dane Jackson

    <fb:name class=" FB_name FB_ElementReady" linked="false" useyou="false" uid="596613915">Ruth Gretzinger</fb:name> said:
    wait a minute. 34% of the people polled have never heard of Jon Stewart? who the heck ARE these people?

    look at the poll yourself and read the break up. http://www.politico.com/news/stories/0910/42738_Page2.html
    21 percent, were between 55 years old and 64 years old, with 20 percent between 45 and 54. Only 5 percent were between 18 and 24, and 7 percent were between 25 and 29.

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