Gisele Sells!

…unless you put her on the cover twice in a year and a half, and the first time the headline is “Viva Brazil!” with an ultra-glam hair-blowing sparkly-mini-dressed plunging-neckline endless-legged tanned-shouldered party girl, while the second time she’s pale, covering herself with crossed-arms and closed body language, appears to be wearing a diaper alongside the headline “How I’ll Solve The Financial Crisis!” Sure, it’s a joke and they promise naked shots, but…ha, ha? Maybe there are better ways to not make the second in-depth interview with a supermodel in 20 months sound fluffy. So that’s two reasons why this cover might not have done as well – a better, more appealing cover was just out, during a way less fraught time. There’s a third reason, of course, via VF spokesperson Beth Kseniak — “It might be that she’s losing her looks” — but it could also be that Graydon is losing his touch.

Oh, that “Gisele Sells!” headline isn’t mine – it’s from the VF photo portfolio accompanying the May 2009 cover story. Oops.

Vanity Fair, Harper’s Bazaar Gisele Bundchen Covers Strike Out at the Newsstand [NYO]

Gisele Sells!* [Vanity Fair Online]

Sept 2007: Blame It On Brazil [Vanity Fair Online]

*Photo #1 – of Gisele naked on a white steed – was taken when she was 19. Blech, too young.

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