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Viewers watching Sunday night’s new episode of Family Guy on FOX might have been surprised to see what looked like one of Adult Swim’s telltale white-font-on-black-background ads. Only it wasn’t during the commercial break: it was in the middle of the episode. And it plugged Adult Swim as “funnier” than Fox for not cutting out jokes. What gives? Video after the jump:

Why is CNN trying to go viral in an ad campaign targeting Adult Swim viewers? It can’t be to sell their iPhone app – can it? For those too busy or important to click the link, the ad purports to be from two guys (pictured here) from Muncie, Indiana, whose iPhone app idea, Zap News, was stolen by CNN.

Tonight, at midnight (technically tomorrow, I know, but who’s counting) you have the opportunity to experience one of the rarest and most special events in all of geekdom. Like an eclipse, the timing of this event is based on celestial movements, esoteric calculation and knowledge, making its coming unpredictable but all the more satisfying for the accompanying surprise.