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Brilliant: Helpful Icons For Bloggers To Stay Clean With The FTC

Why didn’t someone think of this sooner? When the FTC released guidelines mandating that bloggers fully disclose all of their “material connections” with advertisers, bloggers freaked out some. It’s not that they’re all corrupt, advertiser-beholden pawns; it’s just, how do you do that exactly? Fortunately, illustrator Jeannine Schafer has come up with a witty, elegant solution: helpful icons for bloggers to disclose all of their scrilla and swag.

Soundbite: Everybody’s Selling Something

TheAwl.com co-founder Choire Sicha ridiculeds the FCC’s new disclosure guidelines for bloggers…and demonstrates the benefits of good product placement. We’re not sure if this last line of Sicha’s piece was meant to be meta, but it’s certainly a fitting capper for the article. Which, by the way, is both smart and funny.

FTC: Bloggers Must Disclose Payments

The days of blogger payola are over, if the Federal Trade Commission has anything to say about it. The Federal Trade Commission slapped down a new set of rules today that require full disclosure by bloggers when they receive freebies or payments from companies for reviewing their products. The rules take effect Dec. 1, and [...]

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