WATCH: Pro-Gun Rights Ad Banned From Super Bowl 2014
Another Super Bowl brings another round of “banned” ads that end up getting nearly as much free publicity online as they would have received for millions of dollars during the big game. An early entry this year comes from Daniel Defense, which would have had to shell out upwards of $8 million to air this 60-second spot had Fox not rejected its pro-gun rights message.
Fox cited the NFL’s rule prohibiting the advertising of “firearms, ammunition or other weapons” during games in its rejection of the ad, but gun rights groups are pushing back, claiming that the ad does not violate the league’s rules.
According to Guns & Ammo magazine, the firearms portion of the NFL’s Prohibited Advertising Categories states:
“5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”
They argue that the ad complies with the rules for two reasons: Because “Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel” and “The commercial itself does not mention firearms, ammunition or weaponry.”
While the ad focuses on family “protection” and “defending your home,” it does close with the Daniel Defense logo, which features the unmistakable image of a firearm:
The Guns & Ammo article reports that Daniel Defense attempted to address that issue by offering to “replace the DDM4 logo with an American flag and/or the words ‘Shall not be infringed.'” but the NFL “replied with another non-negotiable denial.”
Watch video below, via YouTube:
[h/t The Wire]
[photo via screengrab]
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