Cable News Ratings, Thursday January 20: Rachel Maddow Leads All of MSNBC and CNN in Demo

Mediaite StaffJan 21st, 2022, 5:15 pm
 

Rachel Maddow on MSNBC

MSNBC’s Rachel Maddow pulled in an impressive 321,000 viewers in the key 25-54 age demographic on Thursday.

While the total put Maddow in 7th place overall on the cable charts in the demo — behind a raft of Fox News shows — she led the non-Fox programs by a wide margin. CNN’s Anderson Cooper was the next highest-rated host in the demo with 204,000 viewers, followed by Erin Burnett at 186,000 demo views.

Fox News averaged 516,000 viewers in the highly coveted demo across all of its prime time shows, while during the day the network averaged 310,000 demo viewers.

MSNBC came in second during prime time with an average of 221,000 demo viewers and third during the day with an average of 111,00 demo viewers. CNN landed in third with an average of 165,000 demo viewers in prime time and second during the day with 118,000 average demo viewers.

Here is a full breakdown of Thursday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
1001		 NEW DAY:
270		 MORNING JOE:
775		 DICK MORRIS DEMOCRACY:
30		 ELEMENTARY:
26
7a FOX AND FRIENDS:
1396		 NEW DAY:
355		 — WAKE UP AMERICA:
94		 MORNING IN AMERICA:
16
8a FOX AND FRIENDS:
1773		 NEW DAY:
430		 — — —
9a AMERICAS NEWSROOM:
2067		 CNN NEWSROOM:
483		 STEPHANIE RUHLE REPORTS:
622		 NATIONAL REPORT:
190		 —
10a AMERICAS NEWSROOM:
1981		 CNN NEWSROOM:
596		 JOSE DIAZ-BALART REPORTS:
506		 — IN THE HEAT OF THE NIGHT:
81
11a FAULKNER FOCUS, THE:
1845		 AT THIS HOUR:
665		 CRAIG MELVIN REPORTS:
519		 — IN THE HEAT OF THE NIGHT:
116
12p OUTNUMBERED:
1879		 INSIDE POLITICS:
644		 ANDREA MITCHELL REPORTS:
539		 JOHN BACHMAN NOW:
144		 IN THE HEAT OF THE NIGHT:
186
1p AMERICA REPORTS:
1676		 CNN NEWSROOM:
723		 MTP DAILY:
612		 — BLUE BLOODS:
146
2p AMERICA REPORTS:
1409		 CNN NEWSROOM:
616		 KATY TUR REPORTS:
687		 AMERICAN AGENDA:
200		 BLUE BLOODS:
216
3p STORY, THE:
1612		 CNN NEWSROOM:
681		 HALLIE JACKSON REPORTS:
721		 — BLUE BLOODS:
302
4p YOUR WORLD W/NEIL CAVUTO:
1724		 LEAD WITH JAKE TAPPER:
728		 DEADLINE:WHITE HOUSE:
1326		 ERIC BOLLING THE BALANCE:
274		 BLUE BLOODS:
343
5p FIVE, THE:
3842		 LEAD WITH JAKE TAPPER:
646		 — CHRIS SALCEDO SHOW, THE:
293		 NEWSNATION: RUSH HOUR:
110
6p SPECIAL RPT W/BRET BAIER:
2862		 SITUATION ROOM:
642		 BEAT W/ARI MELBER:
1332		 SPICER & CO:
289		 DONLON REPORT, THE:
44
7p FOX NEWS PRIMETIME:
2272		 ERIN BURNETT OUTFRONT:
731		 REIDOUT:
1240		 GREG KELLY REPORTS:
446		 ON BALANCE W/ VITTERT:
59
8p TUCKER CARLSON TONIGHT:
3481		 ANDERSON COOPER 360:
798		 ALL IN W/ CHRIS HAYES:
1362		 STINCHFIELD:
326		 DAN ABRAMS LIVE:
80
9p HANNITY:
3664		 ANDERSON COOPER 360:
607		 RACHEL MADDOW SHOW:
2420		 CORTES & PELLEGRINO:
156		 NEWSNATION PRIME:
79
10p INGRAHAM ANGLE, THE:
2472		 DON LEMON TONIGHT:
561		 LAST WORD W/ L. ODONNELL:
1616		 ROB SCHMITT TONIGHT:
204		 BANFIELD:
68
11p GUTFELD!:
2008		 DON LEMON TONIGHT:
423		 11TH HOUR:
952		 GREG KELLY REPORTS:
119		 ON BALANCE W/ VITTERT:
45

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
212		 NEW DAY:
39		 MORNING JOE:
87		 DICK MORRIS DEMOCRACY:
8		 ELEMENTARY:
1
7a FOX AND FRIENDS:
230		 NEW DAY:
70		 — WAKE UP AMERICA:
11		 MORNING IN AMERICA:
5
8a FOX AND FRIENDS:
282		 NEW DAY:
72		 — — —
9a AMERICAS NEWSROOM:
292		 CNN NEWSROOM:
88		 STEPHANIE RUHLE REPORTS:
57		 NATIONAL REPORT:
26		 —
10a AMERICAS NEWSROOM:
301		 CNN NEWSROOM:
94		 JOSE DIAZ-BALART REPORTS:
54		 — IN THE HEAT OF THE NIGHT:
12
11a FAULKNER FOCUS, THE:
278		 AT THIS HOUR:
138		 CRAIG MELVIN REPORTS:
63		 — IN THE HEAT OF THE NIGHT:
20
12p OUTNUMBERED:
258		 INSIDE POLITICS:
128		 ANDREA MITCHELL REPORTS:
63		 JOHN BACHMAN NOW:
27		 IN THE HEAT OF THE NIGHT:
25
1p AMERICA REPORTS:
233		 CNN NEWSROOM:
125		 MTP DAILY:
81		 — BLUE BLOODS:
13
2p AMERICA REPORTS:
219		 CNN NEWSROOM:
140		 KATY TUR REPORTS:
76		 AMERICAN AGENDA:
32		 BLUE BLOODS:
22
3p STORY, THE:
271		 CNN NEWSROOM:
161		 HALLIE JACKSON REPORTS:
65		 — BLUE BLOODS:
31
4p YOUR WORLD W/NEIL CAVUTO:
291		 LEAD WITH JAKE TAPPER:
140		 DEADLINE:WHITE HOUSE:
125		 ERIC BOLLING THE BALANCE:
37		 BLUE BLOODS:
38
5p FIVE, THE:
563		 LEAD WITH JAKE TAPPER:
149		 — CHRIS SALCEDO SHOW, THE:
40		 NEWSNATION: RUSH HOUR:
6
6p SPECIAL RPT W/BRET BAIER:
400		 SITUATION ROOM:
158		 BEAT W/ARI MELBER:
119		 SPICER & CO:
37		 DONLON REPORT, THE:
3
7p FOX NEWS PRIMETIME:
390		 ERIN BURNETT OUTFRONT:
186		 REIDOUT:
151		 GREG KELLY REPORTS:
46		 ON BALANCE W/ VITTERT:
0
8p TUCKER CARLSON TONIGHT:
588		 ANDERSON COOPER 360:
204		 ALL IN W/ CHRIS HAYES:
169		 STINCHFIELD:
65		 DAN ABRAMS LIVE:
1
9p HANNITY:
540		 ANDERSON COOPER 360:
170		 RACHEL MADDOW SHOW:
321		 CORTES & PELLEGRINO:
46		 NEWSNATION PRIME:
3
10p INGRAHAM ANGLE, THE:
421		 DON LEMON TONIGHT:
121		 LAST WORD W/ L. ODONNELL:
172		 ROB SCHMITT TONIGHT:
45		 BANFIELD:
5
11p GUTFELD!:
403		 DON LEMON TONIGHT:
94		 11TH HOUR:
135		 GREG KELLY REPORTS:
19		 ON BALANCE W/ VITTERT:
4

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 category.

Total viewers:

CNN: 544,000

Fox: 1.96 million

MSNBC: 938,000

25-54 Demo:

CNN: 118,000

Fox News: 310,000

MSNBC: 111,000

Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 656,000

Fox News: 3.20 million

MSNBC: 1.79 million

25-54 Demo:

CNN: 165,000

Fox News: 516,000

MSNBC: 221,000

For more ratings information and analysis go to ShowBuzz Daily.

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