Cable News Ratings Wednesday, October 27: CNN’s New Day Hits Lowest Ratings of 2021

Mediaite StaffOct 28th, 2021, 4:26 pm
 

CNN morning show New Day

CNN’s flagship morning show New Day hit its lowest ratings in six years on Wednesday.

The three-hour morning show, hosted by John Berman and Brianna Keilar, averaged 304,000 total viewers. That’s down from Tuesday, when the show hit its lowest ratings of 2021. In the advertiser-coveted 25-54 age demographic, New Day averaged 63,000 viewers.

MSNBC’s breakfast show Morning Joe fared better, drawing 799,000 total viewers and 87,000 in the demo. Fox & Friends, as usual, fared best, with 1.3 million total viewers and 264,000 in the demo.

Here is a full breakdown of Wednesday cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
1093		 NEW DAY:
259		 MORNING JOE:
799		 WISE GUYS WITH JOHN TABAC:
18		 MURDER, SHE WROTE:
16
7a FOX AND FRIENDS:
1300		 NEW DAY:
275		 — WAKE UP AMERICA:
126		 MORNING IN AMERICA:
11
8a FOX AND FRIENDS:
1565		 NEW DAY:
378		 — — —
9a AMERICAS NEWSROOM:
1753		 CNN NEWSROOM:
506		 STEPHANIE RUHLE REPORTS:
754		 NATIONAL REPORT:
153		 —
10a AMERICAS NEWSROOM:
1719		 CNN NEWSROOM:
544		 JOSE DIAZ-BALART REPORTS:
614		 — JAG:
89
11a FAULKNER FOCUS, THE:
1521		 AT THIS HOUR:
487		 CRAIG MELVIN REPORTS:
530		 — JAG:
100
12p OUTNUMBERED:
1784		 INSIDE POLITICS:
639		 ANDREA MITCHELL REPORTS:
650		 JOHN BACHMAN NOW:
163		 IN THE HEAT OF THE NIGHT:
169
1p AMERICA REPORTS:
1931		 CNN NEWSROOM:
599		 MTP DAILY:
615		 — IN THE HEAT OF THE NIGHT:
222
2p AMERICA REPORTS:
1732		 CNN NEWSROOM:
639		 KATY TUR REPORTS:
616		 AMERICAN AGENDA:
169		 BLUE BLOODS:
158
3p STORY, THE:
1624		 CNN NEWSROOM:
668		 HALLIE JACKSON REPORTS:
633		 — BLUE BLOODS:
180
4p YOUR WORLD W/NEIL CAVUTO:
1505		 LEAD WITH JAKE TAPPER:
695		 DEADLINE:WHITE HOUSE:
1190		 ERIC BOLLING THE BALANCE:
208		 BLUE BLOODS:
158
5p FIVE, THE:
3267		 LEAD WITH JAKE TAPPER:
779		 — CHRIS SALCEDO SHOW, THE:
229		 NEWSNATION: RUSH HOUR:
62
6p SPECIAL RPT W/BRET BAIER:
2423		 SITUATION ROOM:
620		 BEAT W/ARI MELBER:
1183		 SPICER & CO:
290		 DONLON REPORT, THE:
23
7p FOX NEWS PRIMETIME:
1986		 ERIN BURNETT OUTFRONT:
634		 REIDOUT:
1164		 GREG KELLY REPORTS:
377		 ON BALANCE W/ VITTERT:
18
8p TUCKER CARLSON TONIGHT:
3153		 ANDERSON COOPER 360:
704		 ALL IN W/ CHRIS HAYES:
1228		 STINCHFIELD:
165		 DAN ABRAMS LIVE:
30
9p HANNITY:
2639		 CNN SPECIAL REPORT:
623		 RACHEL MADDOW SHOW:
2020		 CORTES & PELLEGRINO:
120		 NEWSNATION PRIME:
41
10p INGRAHAM ANGLE, THE:
2132		 DON LEMON TONIGHT:
613		 LAST WORD W/ L. ODONNELL:
1226		 ROB SCHMITT TONIGHT:
100		 BANFIELD:
47
11p GUTFELD!:
1864		 DON LEMON TONIGHT:
436		 11TH HOUR W/B. WILLIAMS:
1032		 GREG KELLY REPORTS:
107		 ON BALANCE W/ VITTERT:
21

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
244		 NEW DAY:
49		 MORNING JOE:
87		 WISE GUYS WITH JOHN TABAC:
3		 MURDER, SHE WROTE:
4
7a FOX AND FRIENDS:
277		 NEW DAY:
64		 — WAKE UP AMERICA:
8		 MORNING IN AMERICA:
2
8a FOX AND FRIENDS:
270		 NEW DAY:
77		 — — —
9a AMERICAS NEWSROOM:
303		 CNN NEWSROOM:
104		 STEPHANIE RUHLE REPORTS:
76		 NATIONAL REPORT:
8		 —
10a AMERICAS NEWSROOM:
289		 CNN NEWSROOM:
128		 JOSE DIAZ-BALART REPORTS:
68		 — JAG:
4
11a FAULKNER FOCUS, THE:
245		 AT THIS HOUR:
120		 CRAIG MELVIN REPORTS:
62		 — JAG:
6
12p OUTNUMBERED:
285		 INSIDE POLITICS:
146		 ANDREA MITCHELL REPORTS:
75		 JOHN BACHMAN NOW:
35		 IN THE HEAT OF THE NIGHT:
7
1p AMERICA REPORTS:
263		 CNN NEWSROOM:
126		 MTP DAILY:
71		 — IN THE HEAT OF THE NIGHT:
14
2p AMERICA REPORTS:
267		 CNN NEWSROOM:
139		 KATY TUR REPORTS:
69		 AMERICAN AGENDA:
36		 BLUE BLOODS:
16
3p STORY, THE:
242		 CNN NEWSROOM:
162		 HALLIE JACKSON REPORTS:
61		 — BLUE BLOODS:
16
4p YOUR WORLD W/NEIL CAVUTO:
241		 LEAD WITH JAKE TAPPER:
163		 DEADLINE:WHITE HOUSE:
112		 ERIC BOLLING THE BALANCE:
40		 BLUE BLOODS:
14
5p FIVE, THE:
419		 LEAD WITH JAKE TAPPER:
162		 — CHRIS SALCEDO SHOW, THE:
40		 NEWSNATION: RUSH HOUR:
12
6p SPECIAL RPT W/BRET BAIER:
315		 SITUATION ROOM:
160		 BEAT W/ARI MELBER:
125		 SPICER & CO:
47		 DONLON REPORT, THE:
7
7p FOX NEWS PRIMETIME:
303		 ERIN BURNETT OUTFRONT:
144		 REIDOUT:
154		 GREG KELLY REPORTS:
44		 ON BALANCE W/ VITTERT:
1
8p TUCKER CARLSON TONIGHT:
503		 ANDERSON COOPER 360:
143		 ALL IN W/ CHRIS HAYES:
144		 STINCHFIELD:
32		 DAN ABRAMS LIVE:
3
9p HANNITY:
389		 CNN SPECIAL REPORT:
150		 RACHEL MADDOW SHOW:
231		 CORTES & PELLEGRINO:
27		 NEWSNATION PRIME:
7
10p INGRAHAM ANGLE, THE:
314		 DON LEMON TONIGHT:
172		 LAST WORD W/ L. ODONNELL:
143		 ROB SCHMITT TONIGHT:
22		 BANFIELD:
5
11p GUTFELD!:
361		 DON LEMON TONIGHT:
154		 11TH HOUR W/B. WILLIAMS:
123		 GREG KELLY REPORTS:
14		 ON BALANCE W/ VITTERT:
1

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 category.

Total viewers:

CNN: 523,000

Fox 1.77 million

MSNBC: 886,000

25-54 Demo:

CNN: 126,000

Fox News: 287,000

MSNBC: 101,000

Here are the prime time averages— encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 647,000

Fox News: 2.64 million

MSNBC: 1.49 million

25-54 Demo:

CNN: 155,000

Fox News: 402,000

MSNBC: 173,000

For more ratings information and analysis go to ShowBuzz Daily.

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