Noma Has a Club Monoco Pop-Up Boutique?

Because $55 chopsticks and $3,000 shelving units from the Noma Tokyo pop-up weren’t enough to feed the insatiable, fashion-forward diners, huh?

We’re all slightly puzzled by the reasons behind a Club Monoco boutique within the world’s best restaurant, but just because we can’t afford a $695 stone tea pot anyways. So we’re not the target buyer for such items as “homemade wooden yurts made in Brooklyn.” (We’re not even quite sure what a yurt is? We don’t imagine that Noma is big enough to sell “portable, bent dwelling structure traditionally used by nomads in the steppes of Central Asia as their home.”)

Said Club Monoco’s creative director, Caroline Belhumeur, to the Wall Street Journal, “Clothing and food are fundamentals of life. … There is something incredibly special about wearing designs that are well made or tasting something fresh from the earth that evokes the sensation of comfort and understated luxury.” So you know, if you’re fancy enough to enjoy Noma, you’re fancy enough to wear high-end designers. We get it, expensive food is forever a status object.

[WSJ h/t Grubstreet]

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