Microsoft Has to Teach NFL Announcers to Stop Calling Their Tablets ‘iPads’

Thanks its $400 million deal with the NFL and very, very poor brand recognition, Microsoft reportedly had to teach NFL game announcers and commentators to stop calling their tablet computers “iPads.” This is what happens when you’re trying to sell your tablet computer in a world full of iPads.

As part of the deal, coaches and players were supposed to be using Microsoft Surface tablets on the sidelines, giving invaluable exposure to the product — a product that commenters kept referring to as the dreaded Apple product, or worse, “iPad-like”.

As a result, Microsoft had to take some commentators to school:

“It’s true, we have coached up a select few,” a Microsoft spokesperson told Business Insider. “That coaching will continue to ensure our partners are well equipped to discuss Surface when the camera pans to players using the device during games.”

The coaching appears to be working as there have not been any further reports of the blue tablets being mistaken for iPads.

But did they really learn?

Read more: http://www.businessinsider.com/nfl-announcers-surface-tablets-2014-10#ixzz3G3hMbOZM
[h/t The Verge]
[Image via screenshot/Fox]

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