WATCH: Gary Busey Stars in Super-Weird First Ad for New Amazon Fire TV

On Wednesday, Amazon announced the release of its first set-top box streaming device, which aims to challenge current products like Roku and Apple TV. To help make their pitch to consumers, Amazon hired none other than actor Gary Busey to star in the first commercial for the product.

In the spot, Busey helps stress the one main feature that differentiates Amazon Fire TV from its competitors. “If you’re like me, you like talking to things,” Busey says, before having a conversation with a lamp and his pants. He then demonstrates the Amazon device’s voice-activated search by saying his own name and instantly seeing a list of his own films pop up on his television screen.

At $99, Amazon Fire TV is the same price and Apple TV and the high-end Roku, so it will need a way to stand out if it’s going to succeed. If nothing else, the first ad for the device is definitely memorable.

Watch video below, via Amazon:

[photo via screengrab]

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