Sarah Palin’s New Ad Looks A Lot Like A Presidential Campaign


If you are wondering what a Sarah Palin presidential campaign might look like you need not look much further than the ad released today by SarahPac.

Titled (what else) ‘“Mama Grizzlies” the video depicts Palin touring the country, meeting and greeting women supporters. Says Palin in the voiceover:

“This year WILL be remembered as the year when common-sense conservative women get things done for our country….It seems like it’s kind of a MOM AWAKENING in the last year and a half, where women are rising up and saying, ‘No, we’ve had enough already.’ Because moms kinda just know when something’s wrong…You thought PIT BULLS were tough, well you don’t MESS WITH THE MAMA GRIZZLIES. [Applause.] … Look out, Washington, because there’s a WHOLE stampede of pink elephants crossin’ the line and the ETA — stampeding through — is November 2nd, 2010. Lotta women, comin’ together.”

First reaction: This is really well done. Truth be told it almost manages to make Palin look presidential, or at least a serious candidate. It plays to Palin’s strengths without being overly kitschy (apparently pink elephants are the new pitbulls wearing lipstick) and as Mika Brzezinski noted this morning there’s not even a hint of Palin portraying herself as a victim of the media. So perhaps she’s figured out that that’s always a losing card.

Equally interesting is the fact this video makes no mention of any of the women Palin initially dubbed the ‘mama grizzlies.’ This video is all about Palin. The closest it comes to acknowledging another candidate is at the very end when she notes “there’s a WHOLE stampede of pink elephants crossin’ the line and the ETA — stampeding through — is November 2nd, 2010.”

Mike Allen notes: “The emphasis on women could help expand Palin’s appeal toward the center, helping the Republican Party with its demographic peril.” And it certainly seems as though Palin has decided marshaling the power of those 18 million cracks is her best bet. If there was any doubt that Palin wants to be a player in 2012 (and I’ve certainly had plenty) this video pretty much clears it up. Watch below.

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