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Snoop Dogg Dons Whiteface for New Alter Ego ‘Todd’


He started off as Snoop Doggy Dogg, then shortened his name to Snoop Dogg when he had matured a bit. Then recently he became Snoop Lion for his short-lived reggae career. Now, apparently, he’s a white guy named Todd.

Over the past 24 hours, the rapper formerly known as Snoop has been posting a series of photos and videos of himself on Instagram with what appears to be lightened skin, along with comical glasses and a long blonde wig:

Here he is posing with actress Nia Long:

There is no word yet on what exactly Todd and his “White Guys Connect” product are all about, but chances are it will be tied to some larger promotional campaign. As BuzzFeed’s Naomi Zeichner points out, the stunt resembles the infamous whiteface photos posted by Nick Cannon earlier this year. Cannon was later forced to apologize, saying he was only trying to “have fun.”

Watch a video compilation of Snoop Dogg as “Todd” below, via Trap Beatz:

[h/t UPROXX]
[Photo via screengrab]

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