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Trevor Noah Torches Kaepernick Haters For Torching Their Nike Gear: Burning Shoe Vids Are ‘Almost Like an Ad’

The Daily Show‘s Trevor Noah poked fun at conservatives who are burning their Nikes after the sneaker empire chose protesting quarterback Colin Kaepernick as the face of their new “Just Do It” campaign.

The poster featuring Kaepernick – which reads “Believe in something, even if it means sacrificing everything” – had Fox News pundits and their ilk furious at Nike. According to Noah, they have been burning their sneaks and ripping off logos on their clothes in protest.

“Wow, people are so angry they’re burning their own shoes,” Noah opined. “You realize Nike already has your money, right? You’re only hurting yourself. Like I would love to see how they would protest Home Depot. ‘ALL THE WALLS IN MY HOUSE MUST GO!!'”

“And also, I’m not gonna lie, I don’t know about you, but those flaming Nikes just make me want to pay even more,” he continued. “It’s almost like an ad, like, ‘those shoes so fast he burst into flames, man!'”

Noah said that he enjoyed the campaign but that he sympathizes with the people who were uncomfortable because “we live in a world now where brands are taking stands on political issues.”

“They don’t give anyone a warning first, they just spring it on you,” he continued. “Some of these dudes are walking out of the store yesterday with their new Nikes and people are like, ‘Yeah resist’ and they’re holding the box like ‘NO! NO! I JUST NEEDED ARCH SUPPORT!'”

Watch above, via Comedy Central.

[image via screengrab]

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