Betty White Lands Recurring Role, Thanks To Internet

In case you were on the fence after the 2008 election about the Internet’s ability to effect real world change, the trajectory of former Golden Girl Betty White should be enough to sway you. Becoming something of a web celebrity (which included a successful Facebook campaign to have the 88-year-old host Saturday Night Live) has done wonders for White’s career, including turning what was supposed to be a cameo on a new sitcom into a serial character.
Hot In Cleveland, an original series slated for TV Land in June, put White in their pilot as the caretaker of home occupied by the protagonists. But after a Superbowl commercial, a spot on 30 Rock, and a general zeitgeist of White-omania, the series creators have decided to bring back Betty to our airwaves as a reoccurring character. Which is a smart move on the writers’ part: How else would they get the teen demographic to tune into TV Land for a show about Cleveland?
Sign up for Mediaite's daily newsletter.
-
ex politicalmedia hack
President Obama Was The Only Candidate Who Could Afford To Denounce Super PACs, Yet He Won’t
More Online/Print:
















The Media’s Shameful, Inexcusable Distortion Of The Supreme Court’s Citizens United Decision
Bill O’Reilly Compares ‘Witch Hunt’ To Fire Ellen DeGeneres From JC Penney Ads To McCarthyism
Fox Business Network Drops Bolling, Napolitano Shows In Primetime Shuffle
Ellen DeGeneres Thanks Bill O’Reilly For Defending Her
Ellen DeGeneres Fires Back At One Million Moms, Mocks Them For Only Having 40,000 Fans On Their Facebook Page
The Media’s Shameful, Inexcusable Distortion Of The Supreme Court’s Citizens United Decision
Ellen DeGeneres Fires Back At One Million Moms, Mocks Them For Only Having 40,000 Fans On Their Facebook Page
At CPAC: Conservative Columnist Cal Thomas Says Rachel Maddow Is ‘Best Argument’ For Contraception
Debbie Wasserman Schultz Defends Obama SuperPAC Stance: ‘The Rules As They Exist Now Are The Rules We Will Play By’
Karen Handel Denounces Planned Parenthood’s ‘Vicious Attacks And Coercion’ Against Komen Foundation









RSS