Glenn Beck’s Much Discussed Web Venture? Reportedly To Be Called Simply ‘GBTV’

After his exit from Fox News, Glenn Beck has made clear for months his future would involve a presence on the web. Now we have an idea of a name for at least part of the venture: GBTV. Mediabistro reports a patent filing for the name, along with a motto:

GBTV will be based at GBTV.com, which Mercury acquired in January.

Mercury also filed a trademark on a tagline for the channel: “The Truth Lives Here,” as well as a logo (pictured after the jump), based on the logo for his “InsiderExtreme” subscription service.

The trademark applications are limited exclusively to programming delivered via the internet, so it is not likely that GBTV will become an actual TV network anytime in the near future. Mercury also filed the GBTV trademark for ancillary products, like DVDs, podcasts, mobile applications and video games.

As Mediaite first reported ahead of Beck’s announced departure, Beck’s future online and perhaps television plans will be guided by the addition of TV executive Joel Cheatwood:

A source close to the situation tells Mediaite, “There is a strong indication that Glenn Beck has bigger plans for his TV future than anyone thought, as it looks like Joel Cheatwood, SVP of Production/Development at Fox News, will be joining Mercury Radio Arts very soon to work closely with Glenn on his next creative idea.”

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