GQ to Publish Chinese Edition, Revive Conde?

Recent reports of the vanishing wealth of Si Newhouse have raised eyebrows in New York publishing circles. Is the international market is still a monster source of revenue for publishing giant, and will it help turn things around at Conde Nast?

Samantha Conti writes in WWD:

GQ is the latest Condé Nast title to expand into China. Jonathan Newhouse, chairman of Condé Nast International, said in a statement Wednesday the monthly magazine will begin publishing in October. It will be produced by Condé Nast under a copyright cooperation agreement with the China News Service. “GQ is a flagship title of Condé Nast. We believe the magazine will be a success in the Chinese market,” said Newhouse. The market could be a huge one for the men’s title, considering the country’s population of 1.3 billion, and the abundance of male only children born after the country implemented its family planning policy in the Seventies. The wealthier, city-dwelling young men are often referred to by market research firms as “Little Emperors” with a voracious appetite for luxury goods and designer brands. GQ is the fourth Condé Nast title to appear in the region after Vogue, Self and Modern Bride.

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