Now Heineken Is Getting Into the Highly-Political Ad Game
This is how it’s done. This week, Heineken released its new ad, “Worlds Apart,” as part of their campaign called #OpenYourWorld. The ad features pairs of people who have some diametrically opposed views on climate change, transgender rights, and feminism. When the pairs first meet, they don’t know they have these differences. The question this experiment aims to answer is, “Can two strangers with opposing views prove that there’s more that unites than divides us?”
After completing a few tasks and conversing a bit, the pair is shown videos, where each sees the other take a side on a topic. Once they’ve both seen the videos, they have two choices: walk away, or talk about it over a beer. Everyone picks beer.
The ad has been incredibly well-received:
I don’t drink beer. But maaaaybe I will now? (No, I hate the taste. But this is beautiful) https://t.co/ViLgXUKZdc
— Taran Killam (@TaranKillam) April 26, 2017
This is brilliant. This is what it’s ALL ABOUT. Go @Heineken https://t.co/EdYp9opkmR
— Sarah Silverman (@SarahKSilverman) April 26, 2017
I don’t normally promote ads, esp. not for beer, but this really is great. https://t.co/aXWxIbZneX
— Zoe Weil (@ZoeWeil) April 26, 2017
Blown away. Well done @Heineken https://t.co/bG3nUgXLIt
— Nick Carey (@ncareySF) April 26, 2017
@SarahKSilverman @Heineken It makes a great point about face to face, how it is easier to have a view in a vacuum w/out experience. IMO.
— JR (@jreed00) April 26, 2017
Recently, Pepsi also made a #Resistance-themed ad that did not go over well. At all. Clearly Heineken’s version gets it right.
Watch the video above, via Henieken.
[image via screen grab]
