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Radio host and author Bill Bennett paid a visit to MSNBC’s Morning Joe, where talk to turned to the challenges that arise when trying to raise young kids, particularly little boys, as well as the state of men on television these days.

This is the kind of viral marketing that executives dare not even dream about. In fact, while outlets like Gawker have come under fire for their use of sponsored content like Bloodcopy, the folks behind AMC’s “Mad Men” are reaping huge PR dividends for free. Their personalized icons have swept over Twitter like a nuclear daisy.