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Conservative radio icon Rush Limbaugh is part of a team of investors that may buy the NFL franchise St. Louis Rams, and since the news broke the story has taken on a life of its own.

Active players and the head of the NFL Players union are speaking out against the move, and cable news networks across the board are debating the possibility. But when push comes to shove, is all the uproar just hype?

We’ve written about the pleasures of following NFL star Chad Ochocinco on Twitter before, but over the last two hours the Cincinnati Bengals wide receiver has taken it to the next level.

Combining humor and serious analysis, Ochocinco went rogue with a critique of the ongoing discussions regarding the collective bargaining agreement between the owners and the players. Then he said he got cut.