Esquire is teasing its upcoming December issue as a new “living, breathing, moving, talking magazine,” using 3-D technology and augmented reality to integrate real images and graphics with both its articles and advertisements. The issue features six interactive “boxes” and at least one Lexus ad in which readers can use their computers to see bonus three-dimensional features. Will this lure advertisers? It better.

Speculation

Last week WebMediaBrands CEO Alan Meckler had media tongues wagging when he twittered out that his company (formerly Jupiter Media) was “on the prowl for acquisitions” igniting rumors that it might be interested in purchasing PaidContent. But is all as it seems? Nasdaq doesn’t seem to think so.

The Wall Street Journal makes its home at the intersection of business and journalism, two industries that increasingly rely on speed — speedy information that is. In a move to keep up with the increasingly rapid flow of information on the Internet — not to mention beat the competition in the ever-tightening print market — The Wall Street Journal will no longer participate in traditional news embargoes unless their reporters are getting exclusive access.

VIDEO

Stupid. The definition of stupidity. Idiotic. Beyond belief. A Disaster. That’s what Steve Brill thinks of media outlets who pass out their wares for free on the web. But lucky for them, all those stupidiotic giveaways will begin to give way to plausible subscription models once Journalism Online is up and running this fall. The engine will provide “one simple way to be a content consumer,” and help newspapers and magazines, you know, make money again.