Smart Hollywood: Box Office Business is A-Boomin’
Did everyone go to the movies last weekend? Sure seems like it – the box office numbers were off the charts, with a three-day U.S. total of $278 million, shattering the previous record. Yes there was Avatar, pulling them in for the second weekend straight — in the business this is what we call a film that has “legs”, and Hollywood hasn’t seen legs this nice in a long long time — but for boffo B.0. like that, there needs to be more. And there was.
Innovation or Desperation?: Esquire To Release 3-D Issue
Esquire is teasing its upcoming December issue as a new “living, breathing, moving, talking magazine,” using 3-D technology and augmented reality to integrate real images and graphics with both its articles and advertisements. The issue features six interactive “boxes” and at least one Lexus ad in which readers can use their computers to see bonus three-dimensional features. Will this lure advertisers? It better.






Roland Martin Slams Mitt Romney, High Fives Soledad O’Brien, Leaves To Do Another Show
Bill O’Reilly Compares ‘Witch Hunt’ To Fire Ellen DeGeneres From JC Penney Ads To McCarthyism
The Media’s Shameful, Inexcusable Distortion Of The Supreme Court’s Citizens United Decision
Ice Cold: Maria Menounos Loses Super Bowl Bet, Wears Only A Bikini In Times Square
Tom Brady’s Wife Caught Cursing, Blaming Patriots Receivers For Super Bowl Loss
Ellen DeGeneres Fires Back At One Million Moms, Mocks Them For Only Having 40,000 Fans On Their Facebook Page
The Media’s Shameful, Inexcusable Distortion Of The Supreme Court’s Citizens United Decision
Karen Handel Resigns As Senior VP Of Susan G. Komen
Michael Steele Blasts John Heilemann For Comparing Same-Sex Marriage To Interracial Marriage
Keith Olbermann Returns Amid Reports He’s Hanging By A Thread









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