Cable News Ratings Friday, November 12: New Day Beats Morning Joe in Demo

Mediaite StaffNov 15th, 2021, 4:23 pm
 

CNN's New Day hosted by John Berman and Brianna Keilar

CNN’s New Day beat its MSNBC rival Morning Joe in the advertiser-coveted 25-54 age demo on Friday.

New Day has had a tough time in the ratings lately, something we’ve documented here. But the news-heavy breakfast show, anchored by John Berman and Brianna Keilar, has beaten Morning Joe a few times in the demo, a sign that valuable younger viewers are still tuning in.

On Friday, New Day drew 81,000 viewers in the demo across the three hours its on air. During that same time, the Joe Scarborough and Mika Brzezinski-hosted Morning Joe drew 77,000 viewers. Morning Joe still beat New Day in total viewers, drawing 820,000 viewers to CNN’s 376,000.

Fox & Friends took first place, as usual, beating both New Day and Morning Joe.

Here is a full breakdown of Friday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
959		 NEW DAY:
292		 MORNING JOE:
820		 CONVERSATIONS WITH NANCY:
6		 MURDER, SHE WROTE:
55
7a FOX AND FRIENDS:
1494		 NEW DAY:
368		 — WAKE UP AMERICA:
130		 MORNING IN AMERICA:
24
8a FOX AND FRIENDS:
1892		 NEW DAY:
486		 — — —
9a AMERICAS NEWSROOM:
2048		 CNN NEWSROOM:
586		 STEPHANIE RUHLE REPORTS:
760		 NATIONAL REPORT:
188		 —
10a AMERICAS NEWSROOM:
1921		 CNN NEWSROOM:
587		 JOSE DIAZ-BALART REPORTS:
647		 — JAG:
87
11a FAULKNER FOCUS, THE:
1867		 AT THIS HOUR:
523		 CRAIG MELVIN REPORTS:
558		 — JAG:
99
12p OUTNUMBERED:
1899		 INSIDE POLITICS:
576		 ANDREA MITCHELL REPORTS:
613		 JOHN BACHMAN NOW:
138		 IN THE HEAT OF THE NIGHT:
169
1p AMERICA REPORTS:
1769		 CNN NEWSROOM:
601		 MTP DAILY:
587		 — IN THE HEAT OF THE NIGHT:
240
2p AMERICA REPORTS:
1579		 CNN NEWSROOM:
603		 KATY TUR REPORTS:
607		 AMERICAN AGENDA:
156		 BLUE BLOODS:
208
3p STORY, THE:
1613		 CNN NEWSROOM:
579		 HALLIE JACKSON REPORTS:
686		 — BLUE BLOODS:
240
4p YOUR WORLD W/NEIL CAVUTO:
1588		 LEAD WITH JAKE TAPPER:
731		 DEADLINE:WHITE HOUSE:
1323		 ERIC BOLLING THE BALANCE:
207		 BLUE BLOODS:
290
5p FIVE, THE:
3200		 LEAD WITH JAKE TAPPER:
709		 — CHRIS SALCEDO SHOW, THE:
218		 NEWSNATION: RUSH HOUR:
98
6p SPECIAL RPT W/BRET BAIER:
2438		 SITUATION ROOM:
595		 BEAT W/ARI MELBER:
1144		 SPICER & CO:
241		 DONLON REPORT, THE:
54
7p FOX NEWS PRIMETIME:
1864		 ERIN BURNETT OUTFRONT:
621		 REIDOUT:
989		 GREG KELLY REPORTS:
342		 ON BALANCE W/ VITTERT:
38
8p TUCKER CARLSON TONIGHT:
2875		 ANDERSON COOPER 360:
754		 ALL IN W/ CHRIS HAYES:
1203		 STINCHFIELD:
196		 DAN ABRAMS LIVE:
58
9p HANNITY:
2615		 CUOMO PRIME TIME:
668		 RACHEL MADDOW SHOW:
1715		 CORTES & PELLEGRINO:
106		 NEWSNATION PRIME:
70
10p INGRAHAM ANGLE, THE:
2139		 DON LEMON TONIGHT:
497		 LAST WORD W/ L. ODONNELL:
989		 ROB SCHMITT TONIGHT:
94		 BANFIELD:
45
11p GUTFELD!:
1877		 DON LEMON TONIGHT:
424		 11TH HOUR W/B. WILLIAMS:
918		 GREG KELLY REPORTS:
110		 ON BALANCE W/ VITTERT:
16

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
140		 NEW DAY:
62		 MORNING JOE:
77		 CONVERSATIONS WITH NANCY:
1		 MURDER, SHE WROTE:
2
7a FOX AND FRIENDS:
219		 NEW DAY:
84		 — WAKE UP AMERICA:
11		 MORNING IN AMERICA:
2
8a FOX AND FRIENDS:
276		 NEW DAY:
97		 — — —
9a AMERICAS NEWSROOM:
320		 CNN NEWSROOM:
130		 STEPHANIE RUHLE REPORTS:
101		 NATIONAL REPORT:
24		 —
10a AMERICAS NEWSROOM:
319		 CNN NEWSROOM:
137		 JOSE DIAZ-BALART REPORTS:
92		 — JAG:
11
11a FAULKNER FOCUS, THE:
290		 AT THIS HOUR:
109		 CRAIG MELVIN REPORTS:
87		 — JAG:
11
12p OUTNUMBERED:
306		 INSIDE POLITICS:
108		 ANDREA MITCHELL REPORTS:
74		 JOHN BACHMAN NOW:
19		 IN THE HEAT OF THE NIGHT:
29
1p AMERICA REPORTS:
280		 CNN NEWSROOM:
134		 MTP DAILY:
65		 — IN THE HEAT OF THE NIGHT:
43
2p AMERICA REPORTS:
267		 CNN NEWSROOM:
104		 KATY TUR REPORTS:
62		 AMERICAN AGENDA:
23		 BLUE BLOODS:
49
3p STORY, THE:
246		 CNN NEWSROOM:
104		 HALLIE JACKSON REPORTS:
68		 — BLUE BLOODS:
51
4p YOUR WORLD W/NEIL CAVUTO:
251		 LEAD WITH JAKE TAPPER:
167		 DEADLINE:WHITE HOUSE:
125		 ERIC BOLLING THE BALANCE:
35		 BLUE BLOODS:
51
5p FIVE, THE:
457		 LEAD WITH JAKE TAPPER:
156		 — CHRIS SALCEDO SHOW, THE:
32		 NEWSNATION: RUSH HOUR:
14
6p SPECIAL RPT W/BRET BAIER:
395		 SITUATION ROOM:
160		 BEAT W/ARI MELBER:
122		 SPICER & CO:
32		 DONLON REPORT, THE:
10
7p FOX NEWS PRIMETIME:
285		 ERIN BURNETT OUTFRONT:
138		 REIDOUT:
94		 GREG KELLY REPORTS:
54		 ON BALANCE W/ VITTERT:
4
8p TUCKER CARLSON TONIGHT:
425		 ANDERSON COOPER 360:
126		 ALL IN W/ CHRIS HAYES:
115		 STINCHFIELD:
40		 DAN ABRAMS LIVE:
10
9p HANNITY:
377		 CUOMO PRIME TIME:
83		 RACHEL MADDOW SHOW:
193		 CORTES & PELLEGRINO:
31		 NEWSNATION PRIME:
11
10p INGRAHAM ANGLE, THE:
301		 DON LEMON TONIGHT:
95		 LAST WORD W/ L. ODONNELL:
120		 ROB SCHMITT TONIGHT:
18		 BANFIELD:
19
11p GUTFELD!:
314		 DON LEMON TONIGHT:
106		 11TH HOUR W/B. WILLIAMS:
93		 GREG KELLY REPORTS:
14		 ON BALANCE W/ VITTERT:
2

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 category.

Total viewers:

CNN: 538,000

Fox: 1.81 million

MSNBC: 845,000

25-54 Demo:

CNN: 111,000

Fox News: 284,000

MSNBC: 93,000

Here are the prime time averages— encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 640,000

Fox News: 2.54 million

MSNBC: 1.3 million

25-54 Demo:

CNN: 101,000

Fox News: 368,000

MSNBC: 143,000

For more ratings information and analysis go to ShowBuzz Daily.

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