NBC Will Add Brian Williams Prime Time Show To Lineup ‘As Soon As It’s Ready’

NBC News confirmed Sunday a prime time newsmagazine is in active development for Nightly News anchor Brian Williams, with plans to add the show to the network’s fall lineup “as soon as it’s ready.” The Hollywood Reporter quotes NBC entertainment chairman Robert Greenblatt saying the show will be designed to showcase the wide range of BriWi talents. “It’s about being relevant and engaging and also entertaining, which is what Brian uniquely does,” Greenblatt told reporters during a conference on Sunday. “It’s his sensibility, personality and skill that can inform this.”

The new program’s described as a multi-topic newsmagazine, but be ready for Williams to show off his “fun” side. “First and foremost [Williams] is a newsman,” said Greenblatt. “But at the same time he has a really fun personality that I think can enliven a newsmagazine show [in a way] he can’t do on the evening news.”

New: The Mediaite One-Sheet "Newsletter of Newsletters"
Your daily summary and analysis of what the many, many media newsletters are saying and reporting. Subscribe now!