Thursday Cable Ratings: MSNBC’s O’Donnell Last in Primetime Demo

With 74K viewers at 10 p.m., MSNBC’s The Last Word with Lawrence O’Donnell was the only primetime cable news to draw less than 100K viewers in the 25-54 demo Thursday night. In its time slot, the show trailed Fox News’ Hannity (364K) and CNN Tonight (135K).

In total viewers, Lawrence O’Donnell‘s 420K beat CNN Tonight’s 400K, but came in second to Sean Hannity‘s 1.461M.

Here are the rest of your Thursday ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
6 – 9 am	Fox & Friends  221	New Day  108	Morning Joe  92
5 pm	The Five  387	Blitzer  237	Schultz  54
6 pm	Baier  391	Blitzer  188	Sharpton  55
7 pm	Van Susteren  306	Burnett  176	Matthews  115
8 pm	O’Reilly  497	Cooper  187	Hayes  119
9 pm	Kelly  459	Cooper  144	Maddow  113
10 pm	Hannity  364	Tonight  135	O’Donnell  74
11 pm	O’Reilly  333	Cooper  137	Hayes  63
PRIME TIME	440	155	103
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
6 – 9 am	Fox & Friends  1.101	New Day  322	Morning Joe  359
5 pm	The Five  2.213	Blitzer  558	Schultz  410
6 pm	Baier  2.353	Blitzer  419	Sharpton  339
7 pm	Van Susteren  1.989	Burnett  525	Matthews  609
8 pm	O’Reilly  3.122	Cooper  576	Hayes  511
9 pm	Kelly  2.401	Cooper  528	Maddow  651
10 pm	Hannity  1.461	Tonight  400	O’Donnell  420
11 pm	O’Reilly  999	Cooper  306	Hayes  300
PRIME TIME	2.331	502	528
Data by Nielsen Media Research. Live and same day (DVR) data

New: The Mediaite One-Sheet "Newsletter of Newsletters"
Your daily summary and analysis of what the many, many media newsletters are saying and reporting. Subscribe now!