comScore CBS Severs Ties | Shira Lazar | What's Trending | Steve Jobs

CBS Severs Ties To Shira Lazar’s ‘What’s Trending’ Over Steve Jobs Death Hoax

CBSNews.com axed all ties with Shira Lazar‘s webshow What’s Trending this weekend after last Friday’s hoax tweet which purported the death of Steve Jobs that, in Gawker’s words, “freaked out the internet.”

The erroneous tweet had said “Reports say that Steve Jobs has passed away. Stay tuned for more updates” which made its way all throughout the blogosphere. Lazar quickly deleted the tweet and apologized (“Apologies — reports of Steve Job’s death completely unconfirmed. Live on.”) but with numerous media outlets reporting CBS to be the originator of the message, the harm from the negative publicity had already been done.

CBSNews.com began a relationship with What’s Trending and Lazar in May to get en vogue with social media trends and web buzz. However, the hoax tweet proved to be a costly PR disaster and What’s Trending has since been scrubbed entirely from the CBS website.

Watch Shira Lazar on her show below, courtesy of YouTube:

(h/t HR)

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