Timing is everything. Nowhere is this more true than in the cable news business. People watching CNN’s coverage of the royal baby got quite a shock when a ticker on the screen read, “Baby pronounced dead on the scene.” Nope, not the baby you’re thinking of.
The ticker was running a story about a three-year-old in Arkansas who fatally shot himself with a gun at a neighbor’s house. This was being shown on the ticker while on the air, the anchors and reporters were gushing over the Duchess of Cambridge and the end result of her youth and fertility.
And then this popped up on screen:
And lest you need more proof, you can watch the bad timing unfold below, via CNN:
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