Donny Deutsch Earns Rebuke From Scarborough After Suggesting Trump a ‘Sociopath’
In the words of Chris Matthews, I get a thrill up my leg when Morning Joe tweets out that Donny Deutsch will be on set. The voluble former CNBC talk show host and branding impresario almost never fails to deliver on the wildest liberal fantasies of Scarborough’s Upper West Side liberal groupies.
On set today, Deutsch was in top form almost launching into a full blown monologue about how Trump was a “sociopath” — before Scarborough shut it down.
How did we get here this time?
JScar set it up, with an opening discussion about how Trump’s Afghanistan speech and his Arizona address just hours later represented an unsustainable form of branding schizophrenia.
“Donny, it’s been your job to obsess over brand management for corporations, for public figures. He’s cutting against his image.” said Scarborough “If you’re going to narrowcast, narrowcast. If you’re going to expand your audience, expand your audience and have the guts to do that knowing your base is going to stay with you. But he’s in a dead zone here. What do you tell your client if your client is like Trump?”
With that Deutsch was off to the races.
“I’m going to give you the honest answer to that,” he began.
“I would tell my client they need help.” he said. “I happened to stumble across the symptoms, the definition of a sociopath.”
Scarborough immediately killed it.
“No no no, Donny. Donny. Come on,” he said before refocusing the conversation back to branding and some analogy about General Motors. “We don’t need the pop psychiatry here.”
A sufficiently chastened Deutsch went back on message — but it’s still early and two Donny posts in a single show are far from unheard of.
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