Esquire Launches Long-Awaited Mobile Magazine For iPhone

Esquire‘s innovation doesn’t end with December’s augmented reality 3-D Robert Downey Jr. In fact, that’s just the beginning, as now they’ve rolled out a completely digital version of January’s “Meaning of Life” issue.

The Hearst title is one of the first to offer a paper-less version of such quality, not through the world wide web, but with an iPhone app. For $2.99 you can buy the whole January issue in a format designed optimally for your Apple brand mobile smartphone.

That means all of the finger scrolling, finger zooming and finger smudges you love about the iPhone, transplanted onto Esquire magazine — meaning, you can actually touch your Funny Joke From a Beautiful Woman. Most impressive, though, is the multi-format table of contents, which allow you to choose articles based on large pictures or in a list format for maximum usability.

Mashable has an issue review, or you can watch the tutorial below, and see each and every intuitive feature demonstrated. Welcome, once again, to the future:

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