Maybe NASCAR Should Have Thought Harder About this Cheez-It Tweet

With heavy hearts we turn now to the perils of corporate branding. When renaming your sporting event after a snack product, it is perhaps wise to consider how that name will sound when coupled with a tragedy:

With heavy hearts, we turn our attention to today's #CheezIt355. #NASCAR Countdown begins now on @ESPNNASCAR.

— NASCAR (@NASCAR) August 10, 2014

UPDATE — 3:24 p.m. ET: – NASCAR has deleted the tweet. We have added the screen grab below:

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Alternatively, maybe leave off the hashtags for the tweet about the heavy hearts? Not sure this is the type of promotion either Cheez-It or NASCAR wants.

[Image via screengrab]

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