In order to reach young people these days, companies often have to utilize social media to promote their brand, but one of the inherent dangers of using Twitter is that the message can quickly come right out of your hands and get hijacked by other users in a flash. McDonald’s learned this the hard way this past week when it launched its #McDStories Twitter campaign.
McDonald’s started the trend to get people to talk about their great experiences at the fast food establishment. Unfortunately, not everyone had positive experience. According to The Street, people immediately took advantage of the trend to go after McDonald’s in a very public and devastating way.
While McDonald’s own tweets on the topic tended along the lines of “When u make something w/pride, people can taste it,” actual customers were less inclined to toe the company line. “I haven’t been to McDonalds in years, because I’d rather eat my own diarrhea,” read one top tweet by @Muzzafuzza. Another user, @Jetsonjetsonjet, referred readers to a viral video of a mouse crawling through a bag of hamburger buns.
Meanwhile, animal rights activist @michellevegan tweeted that “@McDonalds scalds baby chicks alive for nuggets,” and linked to a site run by the People for the Ethical Treatment of Animals. It was retweeted more than 100 times.
McDonald’s actually responded to that last tweet, dismissing such claims as false.
h/t The Street
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